Skip to main content

Technology ‘can challenge car ownership’, Whim’s Hietanen will tell conference

Technology now provides transport operators and authorities with an opportunity to compete with car ownership in the minds of consumers, Mobility as a Service (MaaS) inventor Sampo Hietanen will tell the forthcoming MaaS Market Conference in Atlanta. “Cities worldwide are facing increasing congestion and pollution, putting additional pressure on their transport systems. Technology now has the potential to change the way people travel and MaaS brings all travel options together in one seamless on-demand
April 24, 2018 Read time: 2 mins
Hietanen: MaaS has the potential to meet congestion challenges
Technology now provides transport operators and authorities with an opportunity to compete with car ownership in the minds of consumers, Mobility as a Service (MaaS) inventor Sampo Hietanen will tell the forthcoming 8545 MaaS Market Conference in Atlanta.  


“Cities worldwide are facing increasing congestion and pollution, putting additional pressure on their transport systems. Technology now has the potential to change the way people travel and MaaS brings all travel options together in one seamless on-demand service,” he will say.

In addition to Hietanen, ITS International has compiled an outstanding programme of presenters with keynotes from Zipcar founder Robin Chase and Paul Brubaker, CEO of the Alliance for Transport Innovation. Presenters from MARTA, STRA, Georgia Tech, trip planner SkedGo and the Center for Automotive Research will then analyse how on-demand services can dramatically alter the shape of transportation.

There are just two weeks remaining to book your place at the MaaS Market Conference (9 & 10 May) which is supported by the Georgia State Road & Tollway Authority (SRTA) and the City of Atlanta. The event is sponsored by A-to-Be, Cubic, Atkins, Egis, Emovis, Kapsch, Masabi, HNTB, Luminor and the IBTTA.

Attending this two-day event costs just US$675 and includes lunches, an evening networking event and refreshments.  

For a full-list of speakers and conference programme visit %$Linker: 2 External <?xml version="1.0" encoding="utf-16"?><dictionary /> 0 0 0 link-external www.maas-market.com false http://www.maas-market.com/ false false%> and book your place today.

Related Content

  • April 9, 2019
    ITS America student essay competition: deadline 14 April
    The deadline for US college students to take part in ITS America’s annual essay competition is fast approaching – entries must be in by Sunday 14 April. The competition, sponsored by Southwest Research Institute (SwRI), invites students of transportation, engineering and public policy to share ‘thought provoking’ visions for the future of transport. The topic is: ‘How do you envision disruptive technologies impacting transportation systems to make them safer, greener or smarter over the next 10 years?’ U
  • April 17, 2019
    Lyft Green Mode option allows riders to request electric and hybrid vehicles
    Lyft is launching a Green Mode feature within its app to provide riders in Seattle with the option to travel in an electric or hybrid vehicle. The move follows the company’s planned introduction of thousands of electric vehicles (EVs) onto its platform this year. Lyft says the deployment will allow its drivers to increase net earnings as it says the cost of travelling in an EV is half that of a petrol-powered car, therefore saving hundreds of dollars per month on fuel costs. Drivers can switch
  • July 9, 2014
    More than ever to see at CARTES SECURE CONNEXIONS 2014
    • Monday 3 November 2014: SESAMES Awards ceremony • Tuesday 4 November 2014: OPENING SUMMIT: a grand opening conference with leaders from the biggest companies in the security and payment sector • From Tuesday 4 to Thursday 6 November 2014: Trade exhibition with more than 450 exhibitors from over 50 countries • From Tuesday 4 to Thursday 6 November 2014: 120 conferences exploring the latest trends in the areas of identification, payment and mobility. For more information go to www.CA
  • January 3, 2019
    Gojek to expand ride-hailing service across Singapore
    Gojek to expand ride-hailing service across Singapore