TARC unveils MaaS platform in Kentucky

The Transit Authority of River City (TARC) has released a mobility app in Louisville, Kentucky, which allows users to plan and book trips across multiple modes of transport. TARC says the integrated mobility platform allows users to access Uber, Lyft, Bird’s scooters and LouVelo’s bike-share service. Sumithra Jagannath, digital president at ZED, says the company’s Mobility as a Service (MaaS) platform is powering the app and provides “analytics and real-time data on system usage, origins and destination
May 31, 2019 Read time: 2 mins

The 7027 Transit Authority of River City (TARC) has released a mobility app in Louisville, Kentucky, which allows users to plan and book trips across multiple modes of transport.

TARC says the integrated mobility platform allows users to access 8336 Uber, 8789 Lyft, Bird’s scooters and LouVelo’s bike-share service.

Sumithra Jagannath, digital president at ZED, says the company’s Mobility as a Service (8356 MaaS) platform is powering the app and provides “analytics and real-time data on system usage, origins and destinations of trips per mode of travel, transportation cost savings to riders from app usage and more”.

Ferdinand L. Risco Jr., TARC executive director, says: “The app will also stream activities, entertainment, landmarks and parking availability in the Greater Louisville region, all in real-time.”

TARC intends to add real-time parking availability and an integrated parking solution to the platform later this year, allowing users to pay for their full trip, across all platforms from within the app.

For more information on companies in this article

Related Content

  • Digital Light Processing transforms travel information
    July 19, 2012
    David Crawford investigates the potential of new projection technology. Fifty years on from its invention of the microchip, US company Texas Instruments (TI) has compressed the technology into a surface area of just 4.3mm. As such, it forms the heart of a new Pico Digital Light Processing (DLP) system that is set to transform travel information delivery for millions of users on the move - by making it projectable.
    Read More
  • Carrots are proving cost-effective in Netherlands
    October 3, 2018
    There are lessons to be learned from congestion avoidance schemes in the Netherlands. David Crawford welcomes some new thinking in road pricing. Highway operators worldwide are being urged to learn from Dutch experience in using financial carrots rather than sticks to encourage drivers to avoid contributing to congestion. A Netherlands/UK group makes a convincing cost/benefit case in a new global survey of road pricing technologies, economics and acceptability. Representing the Rijkswaterstaat section of
    Read More
  • New survey reveals Edinburgh leads the way in urban mobility
    April 13, 2015
    A new survey from Xerox finds Edinburgh is making the best use of urban mobility opportunities in the UK. Edinburgh ranked first among 12 of the UK cities surveyed for having commuters who regularly use mobile services for parking, ticket buying and comparing transportation services. London was ranked second, Brighton third, while Glasgow ranked fourth. The research also suggested that integrating car and public transport options is a critical factor in increasing the use of urban spaces. While the majo
    Read More
  • Chicago pop-up lanes keep buses moving 
    September 29, 2020
    Two 24-hour dedicated routes support essential workers, says CDoT
    Read More

Highlighted Content