Skip to main content

Strategic relationship to improve safety on North American highways

North American company Pana-Pacific and Mobileye, headquartered in the Netherlands, have reached an agreement for Pana-Pacific to distribute Mobileye's ADAS (advanced driver assistance systems) solution for collision avoidance and mitigation to the commercial vehicle market. Pana-Pacific's engineers will expedite pre-wired and factory-installed options of Mobileye products with all the commercial vehicle original equipment manufacturers while its aftermarket sales team will market Mobileye to all the heavy-
March 26, 2012 Read time: 2 mins

North American company 4278 Pana-Pacific and 4279 Mobileye, headquartered in the Netherlands, have reached an agreement for Pana-Pacific to distribute Mobileye's ADAS (advanced driver assistance systems) solution for collision avoidance and mitigation to the commercial vehicle market. Pana-Pacific's engineers will expedite pre-wired and factory-installed options of Mobileye products with all the commercial vehicle original equipment manufacturers while its aftermarket sales team will market Mobileye to all the heavy-duty truck dealerships in the US and Canada.

"The visibility the Mobileye collision avoidance and mitigation product provides the end-user is invaluable, we look forward to helping facilitating safer trucks," said John Trenberth, president of Pana-Pacific.

Mobileye's vision based platform, which has been integrated into the vehicles of manufacturers including 1731 BMW, 948 General Motors and 609 Volvo among others, works as a third eye, analysing the risk of forward collision, lane departure, headway, following time, excessive speed and pedestrian hazards in real time and issuing visual and audio alerts to improve safety by helping drivers avoid accidents.

For more information on companies in this article

Related Content

  • Virginia Tech reveals vested interest
    May 9, 2019
    New ITS systems on either side of the Atlantic – such as an intriguing piece of connected clothing – aim to reduce the casualty toll among road maintenance personnel, says Alan Dron t’s not a lot of fun working on road maintenance or road construction worksites. By definition, you’re out in all weathers. You’re not popular with motorists, who blame you for hold-ups. It’s frequently physically arduous. And, worst of all, the sector has an unenviable record of injuries - even fatalities. Often working jus
  • Volvo gives truck drivers all-around visibility
    October 8, 2014
    Volvo Trucks has developed new technology specifically to protect pedestrians and cyclists. The technology, developed in a research project called Non-Hit Car and Truck in cooperation with Volvo Cars. Volvo Trucks’ research shows that limited visibility is one of the main causes of heavy truck accidents with vulnerable road users in Europe. It claims its new technology enables a vehicle to do a 360 degree scan of everything that happens around it, receiving information via sensors, radars and cameras
  • Taking it to the streets
    November 30, 2012
    The University of Michigan Transportation Research Institute (UMTRI) and US Department of Transportation (USDOT) have launched the Connected Vehicle Safety Pilot Model Deployment in Ann Arbor, Michigan. The largest connected vehicle test undertaken, and a critical next step in the development of vehicle-to-vehicle (V2V) and vehicle-to-infrastructure (V2I) communication. The pilot, a $22 million partnership between UMTRI and USDOT, is part of a joint research initiative led by the National Highway Traffic
  • Safer intersections
    June 21, 2012
    Innovative vehicle and infrastructure technology being developed in the European Intersafe-2 research project is targeting known issues of road safety at intersections, with the aim of improving safety at intersections by up to 80 per cent. Four systems giving assistance to drivers for right turns, left turns, intersections and addressing give way situations could make major reductions in accidents. Sensor technology installed in vehicles and at intersections relay messages and help boost safety. Finnish re