Skip to main content

Strategic relationship to improve safety on North American highways

North American company Pana-Pacific and Mobileye, headquartered in the Netherlands, have reached an agreement for Pana-Pacific to distribute Mobileye's ADAS (advanced driver assistance systems) solution for collision avoidance and mitigation to the commercial vehicle market. Pana-Pacific's engineers will expedite pre-wired and factory-installed options of Mobileye products with all the commercial vehicle original equipment manufacturers while its aftermarket sales team will market Mobileye to all the heavy-
March 26, 2012 Read time: 2 mins

North American company 4278 Pana-Pacific and 4279 Mobileye, headquartered in the Netherlands, have reached an agreement for Pana-Pacific to distribute Mobileye's ADAS (advanced driver assistance systems) solution for collision avoidance and mitigation to the commercial vehicle market. Pana-Pacific's engineers will expedite pre-wired and factory-installed options of Mobileye products with all the commercial vehicle original equipment manufacturers while its aftermarket sales team will market Mobileye to all the heavy-duty truck dealerships in the US and Canada.

"The visibility the Mobileye collision avoidance and mitigation product provides the end-user is invaluable, we look forward to helping facilitating safer trucks," said John Trenberth, president of Pana-Pacific.

Mobileye's vision based platform, which has been integrated into the vehicles of manufacturers including 1731 BMW, 948 General Motors and 609 Volvo among others, works as a third eye, analysing the risk of forward collision, lane departure, headway, following time, excessive speed and pedestrian hazards in real time and issuing visual and audio alerts to improve safety by helping drivers avoid accidents.

For more information on companies in this article

Related Content

  • Measures announced to improve cycle safety in London
    September 5, 2013
    A series of recently-announced measures to improve cycle safety in London include the establishment of a new industrial heavy goods vehicle (HGV) task force to take direct action against dangerous HGV drivers, vehicles and operators, review exemptions to current HGV regulations and a call for European Union to speed up its review on the design of HGVs to increase drivers’ visibility of vulnerable road users. In addition, the Department for Transport (DfT) and the Driving Standards Agency are to issue a c
  • European Truck Platooning Challenge gets under way
    April 6, 2016
    Something huge in the field of connected vehicle technology and automated driving, which is grabbing headlines around the world, will arrive here at Intertraffic Amsterdam later today. Dirk-Jan de Bruijn, programme director of the European Truck Platooning Challenge 2016, sets the scene and looks to the future.
  • TfL wins international road safety award
    December 19, 2016
    Transport for London (TfL) has been recognised with the Prince Michael of Kent Road Safety Awards for its work to improve the safety of cyclists, pedestrians and motorcyclists in London. Analysis of police collision and travel demand data led TfL to put in place a range of initiatives which contributed to a three per cent drop in the number of people killed and seriously injured on London’s streets (2,092) in 2015, its lowest ever level. Projects included the launch of the Safer Lorry Scheme, the in
  • The path to safer roads: America can learn from Europe’s example, says Verra Mobility
    May 1, 2024
    Many US states are establishing road safety programmes that will inspire others. TJ Tiedje, vice president commercial at Verra Mobility, explains why this is important