Skip to main content

Strategic relationship to improve safety on North American highways

North American company Pana-Pacific and Mobileye, headquartered in the Netherlands, have reached an agreement for Pana-Pacific to distribute Mobileye's ADAS (advanced driver assistance systems) solution for collision avoidance and mitigation to the commercial vehicle market. Pana-Pacific's engineers will expedite pre-wired and factory-installed options of Mobileye products with all the commercial vehicle original equipment manufacturers while its aftermarket sales team will market Mobileye to all the heavy-
March 26, 2012 Read time: 2 mins

North American company 4278 Pana-Pacific and 4279 Mobileye, headquartered in the Netherlands, have reached an agreement for Pana-Pacific to distribute Mobileye's ADAS (advanced driver assistance systems) solution for collision avoidance and mitigation to the commercial vehicle market. Pana-Pacific's engineers will expedite pre-wired and factory-installed options of Mobileye products with all the commercial vehicle original equipment manufacturers while its aftermarket sales team will market Mobileye to all the heavy-duty truck dealerships in the US and Canada.

"The visibility the Mobileye collision avoidance and mitigation product provides the end-user is invaluable, we look forward to helping facilitating safer trucks," said John Trenberth, president of Pana-Pacific.

Mobileye's vision based platform, which has been integrated into the vehicles of manufacturers including 1731 BMW, 948 General Motors and 609 Volvo among others, works as a third eye, analysing the risk of forward collision, lane departure, headway, following time, excessive speed and pedestrian hazards in real time and issuing visual and audio alerts to improve safety by helping drivers avoid accidents.

For more information on companies in this article

Related Content

  • Lexus and Commsignia demo C-ITS tech in Sydney
    August 22, 2024
    Other partners included Bosch and Queensland government at ITS Australia Summit
  • The FIA’s formula for future mobility
    March 11, 2016
    The FIA’s Region I president Thierry Willemarck tells Colin Sowman about his organisation’s campaigning work for the rights of road users and mobility for all. The Fédération Internationale de l’Automobile may be best known as the FIA and the governing body for world motor sport - particularly Formula 1 - but its influence spreads far wider than the racetrack. The organisation was founded in 1904 with a remit to safeguard the rights and promote the interests of motorists and motor sport across the world. No
  • TRL develops vehicle safety standards for Europe
    February 28, 2019
    Transport Research Laboratory (TRL) has developed new vehicle safety standards which it claims will save 25,000 lives and assist European countries in the development of autonomous vehicles (AVs). Matthias Seidl, senior researcher - vehicle safety & regulation at TRL, says the advanced safety measures will protect all road users. “Intelligent speed assistance and drowsiness and distraction recognition will support drivers in their ongoing tasks, autonomous emergency braking and emergency lane keeping wi
  • Study: Daimler, Audi, BMW, GM lead on autonomous vehicles
    October 20, 2015
    A new Leaderboard Report from Navigant Research examines the strategy and execution of 18 original equipment manufacturers (OEMs), including company profiles and rankings, to provide industry participants with an objective assessment of these companies’ relative strengths and weaknesses in the developing autonomous vehicle market. The report, Navigant Research Leaderboard Report: Autonomous Vehicle OEMs, examines the strategy and execution of 18 global vehicle manufacturers that are involved in the emerg