Skip to main content

Strategic relationship to improve safety on North American highways

North American company Pana-Pacific and Mobileye, headquartered in the Netherlands, have reached an agreement for Pana-Pacific to distribute Mobileye's ADAS (advanced driver assistance systems) solution for collision avoidance and mitigation to the commercial vehicle market. Pana-Pacific's engineers will expedite pre-wired and factory-installed options of Mobileye products with all the commercial vehicle original equipment manufacturers while its aftermarket sales team will market Mobileye to all the heavy-
March 26, 2012 Read time: 2 mins

North American company 4278 Pana-Pacific and 4279 Mobileye, headquartered in the Netherlands, have reached an agreement for Pana-Pacific to distribute Mobileye's ADAS (advanced driver assistance systems) solution for collision avoidance and mitigation to the commercial vehicle market. Pana-Pacific's engineers will expedite pre-wired and factory-installed options of Mobileye products with all the commercial vehicle original equipment manufacturers while its aftermarket sales team will market Mobileye to all the heavy-duty truck dealerships in the US and Canada.

"The visibility the Mobileye collision avoidance and mitigation product provides the end-user is invaluable, we look forward to helping facilitating safer trucks," said John Trenberth, president of Pana-Pacific.

Mobileye's vision based platform, which has been integrated into the vehicles of manufacturers including 1731 BMW, 948 General Motors and 609 Volvo among others, works as a third eye, analysing the risk of forward collision, lane departure, headway, following time, excessive speed and pedestrian hazards in real time and issuing visual and audio alerts to improve safety by helping drivers avoid accidents.

For more information on companies in this article

Related Content

  • How on-board video systems can increase vehicle & road safety
    January 7, 2022
    Hikvision examines technology which can avert danger in cars, school buses, taxis and trucks
  • ITS solutions to keep truck traffic moving
    June 8, 2015
    David Crawford reviews freight management initiatives. Managing truck traffic to minimise its environmental impacts, without adversely impacting on its critical economic role, continues to drive ITS-based solutions in both urban and interurban contexts.
  • ITS Australia welcomes heavy vehicle smart technology trials
    May 10, 2013
    New funding of US$1.7 million recently announced by the Federal and New South Wales Governments for trials of Cooperative Intelligent Transport Systems (C-ITS) technologies has been welcomed by Intelligent Transport Systems Australia. The Heavy Vehicle Safety and Productivity Program funds provide for pioneering projects involving heavy vehicle to infrastructure communication technologies to make roads safer.
  • PrePass service expands to North Carolina
    June 4, 2015
    Help, the provider of the PrePass commercial vehicle bypass service, and International Road Dynamics (IRD), the administrator of North Carolina’s NCPass, have reached an agreement to provide PrePass users with the benefits of bypassing at weigh stations located at Hillsborough, North Carolina. More than a half million trucks from over 44,000 fleets are currently enrolled in PrePass, saving time, fuel and money. According to the companies, since 1997, PrePass has provided over 647 million actual truc