Skip to main content

Strategic relationship to improve safety on North American highways

North American company Pana-Pacific and Mobileye, headquartered in the Netherlands, have reached an agreement for Pana-Pacific to distribute Mobileye's ADAS (advanced driver assistance systems) solution for collision avoidance and mitigation to the commercial vehicle market. Pana-Pacific's engineers will expedite pre-wired and factory-installed options of Mobileye products with all the commercial vehicle original equipment manufacturers while its aftermarket sales team will market Mobileye to all the heavy-
March 26, 2012 Read time: 2 mins

North American company 4278 Pana-Pacific and 4279 Mobileye, headquartered in the Netherlands, have reached an agreement for Pana-Pacific to distribute Mobileye's ADAS (advanced driver assistance systems) solution for collision avoidance and mitigation to the commercial vehicle market. Pana-Pacific's engineers will expedite pre-wired and factory-installed options of Mobileye products with all the commercial vehicle original equipment manufacturers while its aftermarket sales team will market Mobileye to all the heavy-duty truck dealerships in the US and Canada.

"The visibility the Mobileye collision avoidance and mitigation product provides the end-user is invaluable, we look forward to helping facilitating safer trucks," said John Trenberth, president of Pana-Pacific.

Mobileye's vision based platform, which has been integrated into the vehicles of manufacturers including 1731 BMW, 948 General Motors and 609 Volvo among others, works as a third eye, analysing the risk of forward collision, lane departure, headway, following time, excessive speed and pedestrian hazards in real time and issuing visual and audio alerts to improve safety by helping drivers avoid accidents.

For more information on companies in this article

Related Content

  • Mobileye utilises Orange’s IoT connectivity
    September 9, 2019
    Mobileye has selected telecoms giant Orange to provide Internet of Things (IoT) connectivity for a solution which it claims will make roads safer. The company, part of Intel, says the Mobileye 8 Connect provides drivers with collision avoidance technology based on their behaviour, environmental data and real-time alert data such as recognising pedestrians in low light. The solution - which sees the road ahead through a camera lens - is expected to offer municipalities and utilities data to plan for smart
  • Driver monitoring systems ‘will use inward-looking camera-based technology’
    November 9, 2015
    New analysis from Frost & Sullivan, Original Equipment Manufacturer (OEM) Strategies for Driver Monitoring Systems in Europe, indicates that, as the loss of driver attention due to fatigue or drowsiness is a common cause of road accidents worldwide, there is a clear need for driver monitoring systems (DMSs) globally. DMSs can analyse driver behaviour or detect patterns tending towards micro-sleep to issue appropriate warnings and help revive the driver’s focus. Several original equipment manufacturers (O
  • Driverless vehicles ‘need quality road markings’
    September 20, 2013
    UK company Quality Marking Systems has released its comments on a recent road safety article in the Road Safety Markings Association’s (RSMA’s) Top Marks magazine entitled ‘ERF at the forefront of improving road safety in Europe’. The article examines the growing importance of a well maintained road infrastructure and indicates that the European Union Road Federation (ERF) has initiated a very promising cooperation with the European Road Assessment Programme and the European Association of Vehicle Manuf
  • German authorities use CB-radio message to reduce accidents in roadworks
    April 8, 2014
    Citizen Band radio is proving useful to prevent accidents in Germany’s roadworks. In common with other German Länder (federal regions) with large volumes of commercial vehicles using their trunk road networks, Bavaria had been experiencing high levels of road traffic accidents (RTAs) involving heavy trucks in the vicinity of minor motorway maintenance sites. This was despite the extensive visual warning regulations published in the German federal road safety audit (RSA) guidelines for the protection of site