Strategic relationship to improve safety on North American highways

North American company Pana-Pacific and Mobileye, headquartered in the Netherlands, have reached an agreement for Pana-Pacific to distribute Mobileye's ADAS (advanced driver assistance systems) solution for collision avoidance and mitigation to the commercial vehicle market. Pana-Pacific's engineers will expedite pre-wired and factory-installed options of Mobileye products with all the commercial vehicle original equipment manufacturers while its aftermarket sales team will market Mobileye to all the heavy-
March 26, 2012 Read time: 2 mins

North American company 4278 Pana-Pacific and 4279 Mobileye, headquartered in the Netherlands, have reached an agreement for Pana-Pacific to distribute Mobileye's ADAS (advanced driver assistance systems) solution for collision avoidance and mitigation to the commercial vehicle market. Pana-Pacific's engineers will expedite pre-wired and factory-installed options of Mobileye products with all the commercial vehicle original equipment manufacturers while its aftermarket sales team will market Mobileye to all the heavy-duty truck dealerships in the US and Canada.

"The visibility the Mobileye collision avoidance and mitigation product provides the end-user is invaluable, we look forward to helping facilitating safer trucks," said John Trenberth, president of Pana-Pacific.

Mobileye's vision based platform, which has been integrated into the vehicles of manufacturers including 1731 BMW, 948 General Motors and 609 Volvo among others, works as a third eye, analysing the risk of forward collision, lane departure, headway, following time, excessive speed and pedestrian hazards in real time and issuing visual and audio alerts to improve safety by helping drivers avoid accidents.

Related Content

  • Vehicle intelligence systems market ‘worth US$20.11 billion’
    June 15, 2016
    The latest research by MarketsandMarkets, Vehicle Intelligence Systems Market by Road Scene Understanding, Advanced Driver Assistance & Monitoring, predicts that the global market for vehicle intelligence systems will grow at a CAGR of 12.24%, from US$11.29 Billion in 2016 to US$20.11 Billion by 2021. Given the increasingly stringent safety norms, automotive OEMs are focusing on enhancing the safety of vehicles. To ensure the safety of the driver, passengers, and pedestrians, the vehicle needs to be inte
    Read More
  • Can ADAS impact middle-income countries?
    September 20, 2013
    Recent research by SBD shows that road-related fatalities are the eighth leading cause of death globally with more than a million people dying each year. Middle income countries, which include most ASEAN economies, account for 72 per cent of the world’s population and contribute to about 80 per cent of road traffic fatalities.
    Read More
  • With C-ITS we can get ourselves connected
    June 27, 2025
    Workzones need to be safer for drivers and workers – and the technology exists to harmonise safety with mobility needs, says Swarco’s Daniel Lenczowski
    Read More
  • USDOT partners with Mobileye in Smart City Challenge
    January 8, 2016
    The US Department of Transportation (USDOT) is to partner with Mobileye to equip the Smart City Challenge winner with crash avoidance technology. Announcing the partnership, Transportation Secretary Anthony Foxx said the winning city's public bus system will receive the installation of Mobileye's Shield+ technology on every bus. This is in addition to U.S. DOT's award of up to US$40 million and an award of up to US$10 million from the Challenge’s launch partner, Vulcan Philanthropy.
    Read More

Highlighted Content