Skip to main content

Strategic relationship to improve safety on North American highways

North American company Pana-Pacific and Mobileye, headquartered in the Netherlands, have reached an agreement for Pana-Pacific to distribute Mobileye's ADAS (advanced driver assistance systems) solution for collision avoidance and mitigation to the commercial vehicle market. Pana-Pacific's engineers will expedite pre-wired and factory-installed options of Mobileye products with all the commercial vehicle original equipment manufacturers while its aftermarket sales team will market Mobileye to all the heavy-
March 26, 2012 Read time: 2 mins

North American company 4278 Pana-Pacific and 4279 Mobileye, headquartered in the Netherlands, have reached an agreement for Pana-Pacific to distribute Mobileye's ADAS (advanced driver assistance systems) solution for collision avoidance and mitigation to the commercial vehicle market. Pana-Pacific's engineers will expedite pre-wired and factory-installed options of Mobileye products with all the commercial vehicle original equipment manufacturers while its aftermarket sales team will market Mobileye to all the heavy-duty truck dealerships in the US and Canada.

"The visibility the Mobileye collision avoidance and mitigation product provides the end-user is invaluable, we look forward to helping facilitating safer trucks," said John Trenberth, president of Pana-Pacific.

Mobileye's vision based platform, which has been integrated into the vehicles of manufacturers including 1731 BMW, 948 General Motors and 609 Volvo among others, works as a third eye, analysing the risk of forward collision, lane departure, headway, following time, excessive speed and pedestrian hazards in real time and issuing visual and audio alerts to improve safety by helping drivers avoid accidents.

For more information on companies in this article

Related Content

  • La Trobe University trials connected motorcycle technology
    June 11, 2025
    Melbourne academics' programme enhances riders’ awareness of hazards
  • ITS America, automakers respond to Rubio-Booker 5.9 GHz spectrum legislation
    June 23, 2014
    The Intelligent Transportation Society of America (ITS America) and US automakers have responded to the announcement on legislation introduced by US Senators Marco Rubio and Cory Booker that would set deadlines on the Federal Communications Commission (FCC) for developing and publishing a test plan for the use of unlicensed devices in the 5.9 GHz band. The senators introduced S. 2505, the Wi-Fi Innovation Act, legislation to expand unlicensed spectrum use by requiring the Federal Communications Commissio
  • Just Zip it! Lindsay takes to the road
    October 10, 2018
    Greater vehicle connectivity is going to have huge implications for traffic management. David Arminas climbed aboard a Lindsay Road Zipper to see what this might mean in future As vice president of barrier specialist QMB Canada, Marc-Andre Seguin is sanguine about the future for moveable barriers. On the one hand, it looks good. The oft-stated advantage of moveable barriers is that the systems are cheaper to install than adding a lane or two to a highway or bridge. Directional changes to lanes can boost
  • ITS America seeks stable and secure platform for connected vehicles
    May 30, 2013
    The Intelligent Transportation Society of America (ITS America) has issued a statement following the submission of comments regarding the Federal Communications Commission’s (FCC) Notice of Proposed Rulemaking (NPRM) seeking to amend the Commission’s rules to allow for the operation of Unlicensed National Infrastructure (U-NII) Devices in the 5850-5925 MHz Band (“5.9 GHz Band”) which was set aside by the FCC for the development of connected vehicle technology.