Stay Bright campaign puts kids in the driver's seat

The FIA, MEP Olga Sehnalova, former racing driver and BMX World Champion Alex Wurz and the Czech Automobile Club UAMK have initiated a campaign to urge children to Stay Bright this winter with the correct use of reflective gear. According to FIA, more than 800 children under the age of 15 are killed on European roads each year and 100.000 are injured. As pedestrians and cyclists, children are some of the most vulnerable road users of all. The campaign was launched as part of the European Commission's
September 23, 2016 Read time: 2 mins
The FIA, MEP Olga Sehnalova, former racing driver and BMX World Champion Alex Wurz and the Czech Automobile Club UAMK have initiated a campaign to urge children to Stay Bright this winter with the correct use of reflective gear.

According to FIA, more than 800 children under the age of 15 are killed on European roads each year and 100.000 are injured. As pedestrians and cyclists, children are some of the most vulnerable road users of all.

The campaign was launched as part of the European Commission's Mobility Week and will be rolled out across Europe the Middle East and Africa throughout the winter season 2016.

FIA president Jean Todt said, “Children are the most vulnerable road users. As pedestrians and cyclists they are particularly exposed. The Stay Bright campaign explains in a simple way how to stay safe on the road, especially at night and when weather conditions offer poor visibility.”

Related Content

  • TfL upgrades London’s speed and red light safety cameras
    September 18, 2014
    Transport for London (TfL) has begun work on a programme to overhaul the capital’s road safety camera network; replacing hundreds of old wet film cameras with modern and more efficient digital safety cameras in order to help further reduce casualties on London’s roads. According to TfL, safety cameras have proved successful in reducing road casualties in recent years. At locations where safety cameras operate in the capital, research shows that the number of people killed or seriously injured (KSI) fell
    Read More
  • e-Call emergency service doesn't go far enough
    January 30, 2012
    eCall misses the point and is only a tacit acknowledgement that the road safety issue has not yet been adequately addressed, according to FEMA's Aline Delhaye. According to the Federation of European Motorcyclists' Associations (FEMA), the European Commission's (EC's) ambitions for eCall implementation are premature and fail to take account of all road users' needs or of technological progress elsewhere.
    Read More
  • ITSWC 2021: New solutions for the new normal
    September 20, 2021
    October’s ITS World Congress in Hamburg will profile the changing face of mobility, with real-world examples of electric vehicle implementation, shared transport and autonomy taking centre stage
    Read More
  • Nine in 10 people want tougher sentences for drivers who kill
    July 11, 2016
    A study to mark the launch of Brake’s new Roads to Justice Campaign shows there is huge support for strengthening both the charges and sentences faced by criminal drivers. Ninety-one per cent of people questioned agreed that if someone causes a fatal crash when they get behind the wheel after drinking or taking drugs, they should be charged with manslaughter. That carries a possible life sentence. At present people can either be charged with causing death by dangerous driving or causing death by careless
    Read More

Highlighted Content