Stay Bright campaign puts kids in the driver's seat

The FIA, MEP Olga Sehnalova, former racing driver and BMX World Champion Alex Wurz and the Czech Automobile Club UAMK have initiated a campaign to urge children to Stay Bright this winter with the correct use of reflective gear. According to FIA, more than 800 children under the age of 15 are killed on European roads each year and 100.000 are injured. As pedestrians and cyclists, children are some of the most vulnerable road users of all. The campaign was launched as part of the European Commission's
September 23, 2016 Read time: 2 mins
The FIA, MEP Olga Sehnalova, former racing driver and BMX World Champion Alex Wurz and the Czech Automobile Club UAMK have initiated a campaign to urge children to Stay Bright this winter with the correct use of reflective gear.

According to FIA, more than 800 children under the age of 15 are killed on European roads each year and 100.000 are injured. As pedestrians and cyclists, children are some of the most vulnerable road users of all.

The campaign was launched as part of the European Commission's Mobility Week and will be rolled out across Europe the Middle East and Africa throughout the winter season 2016.

FIA president Jean Todt said, “Children are the most vulnerable road users. As pedestrians and cyclists they are particularly exposed. The Stay Bright campaign explains in a simple way how to stay safe on the road, especially at night and when weather conditions offer poor visibility.”

Related Content

  • Lagos would welcome careful drivers
    June 30, 2020
    An index has revealed the most dangerous parts of the world for car crashes, with cities in Africa, the US, India and Russia particularly challenging – although the rest of us might head to Calgary in Canada.
    Read More
  • Vaisala Condition Patrol offers complete mobile weather monitoring system
    October 23, 2012
    As this ITS World Congress ends, a fleet of Vaisala-equipped vehicles will leave Vienna to begin a remarkable European journey back to the company’s global headquarters in Finland. Tracks Across Europe - A Road Technology Tour is using a variety of vehicles to highlight the flexibility of Vaisala Condition Patrol, which uses an array of sensors, software and communication technology to provide a complete mobile weather monitoring system. All of the readings gathered by the system aid a road maintenance deci
    Read More
  • Putting a stop to intersection indecision
    March 9, 2015
    David Crawford takes a look at innovations to reduce crashes at rural intersections. Intersection crashes continue to represent a worryingly large share of deaths and serious injuries across US highway networks. Statistics from the US Department of Transportation’s Federal Highway Administration show that an average of 21% of road traffic accident deaths occur at crossings. The National Highway Traffic Safety Administration (NHTSA) calculates that intersection crashes account for 48% of all injury-related i
    Read More
  • MaaS: 'It's been much easier to convince politicians than we expected'
    August 11, 2021
    As she leaves the Mobility as a Service sector, Piia Karjalainen explains why the user must continue to be the focus – and why we haven’t yet even seen half of the innovations available 
    Read More

Highlighted Content