Stay Bright campaign puts kids in the driver's seat

The FIA, MEP Olga Sehnalova, former racing driver and BMX World Champion Alex Wurz and the Czech Automobile Club UAMK have initiated a campaign to urge children to Stay Bright this winter with the correct use of reflective gear. According to FIA, more than 800 children under the age of 15 are killed on European roads each year and 100.000 are injured. As pedestrians and cyclists, children are some of the most vulnerable road users of all. The campaign was launched as part of the European Commission's
September 23, 2016 Read time: 2 mins
The FIA, MEP Olga Sehnalova, former racing driver and BMX World Champion Alex Wurz and the Czech Automobile Club UAMK have initiated a campaign to urge children to Stay Bright this winter with the correct use of reflective gear.

According to FIA, more than 800 children under the age of 15 are killed on European roads each year and 100.000 are injured. As pedestrians and cyclists, children are some of the most vulnerable road users of all.

The campaign was launched as part of the European Commission's Mobility Week and will be rolled out across Europe the Middle East and Africa throughout the winter season 2016.

FIA president Jean Todt said, “Children are the most vulnerable road users. As pedestrians and cyclists they are particularly exposed. The Stay Bright campaign explains in a simple way how to stay safe on the road, especially at night and when weather conditions offer poor visibility.”

Related Content

  • 3M eyes bright future for safety
    June 5, 2018
    You will have seen it as you arrived: you can hardly miss it! 3M’s Transportation Safety Roadshow, in a custom-designed 18-wheel, 53-foot long truck, is parked right here at ITS America Detroit today and tomorrow, as part of a 43-city tour of the US and Canada. This amazing vehicle offers interactive experiences featuring hands-on, in-person, and virtual demonstrations of innovative 3M technologies The 3M truck is packed with interactive demonstrations and experiences from 3M’s Transportation Safety Divisi
    Read More
  • Lidar lets planners see big picture in Chattanooga
    April 14, 2025
    The city of Chattanooga, Tennessee, is attempting to make its streets safer by using the largest deployment of Lidar-based traffic detection in the US. Adam Hill reports…
    Read More
  • Preparing for unpredictable precipitation
    August 18, 2015
    ITS solutions are helping streamline winter road maintenance for Delaware and Illinois, two states that must deal with dynamic weather and varying snowfall totals. Andrew Bardin Williams reports. Wilmington and Newark (pronounced new-ark) are two vastly different cities that sit on opposite ends of Delaware. Newark is a sleepy university town of roughly 30,000 residents abutting the state’s western border with Maryland and Pennsylvania, and often gets confused with its larger namesake in New Jersey.
    Read More
  • EU urged to green-light revised cross-border enforcement proposal
    October 9, 2014
    Road safety campaigners and European traffic police have welcomed the agreement by EU transport ministers to back a change to rules on cross-border enforcement of traffic offences such as speeding. This comes on the heels of an Institute of Advanced Motorists report that 23,295 overseas drivers have escaped UK speeding penalties since January 2014. The European Commission published a revised cross-border enforcement law in July in response to a European Court of Justice ruling in May that said the exi
    Read More

Highlighted Content