Stay Bright campaign puts kids in the driver's seat

The FIA, MEP Olga Sehnalova, former racing driver and BMX World Champion Alex Wurz and the Czech Automobile Club UAMK have initiated a campaign to urge children to Stay Bright this winter with the correct use of reflective gear. According to FIA, more than 800 children under the age of 15 are killed on European roads each year and 100.000 are injured. As pedestrians and cyclists, children are some of the most vulnerable road users of all. The campaign was launched as part of the European Commission's
September 23, 2016 Read time: 2 mins
The FIA, MEP Olga Sehnalova, former racing driver and BMX World Champion Alex Wurz and the Czech Automobile Club UAMK have initiated a campaign to urge children to Stay Bright this winter with the correct use of reflective gear.

According to FIA, more than 800 children under the age of 15 are killed on European roads each year and 100.000 are injured. As pedestrians and cyclists, children are some of the most vulnerable road users of all.

The campaign was launched as part of the European Commission's Mobility Week and will be rolled out across Europe the Middle East and Africa throughout the winter season 2016.

FIA president Jean Todt said, “Children are the most vulnerable road users. As pedestrians and cyclists they are particularly exposed. The Stay Bright campaign explains in a simple way how to stay safe on the road, especially at night and when weather conditions offer poor visibility.”

Related Content

  • How ITS weathers the storm on I-80
    September 7, 2021
    Weather-related closures on Wyoming’s I-80 can cost as much as $11.7m each. But a new initiative is harnessing V2X technology to prevent snow shutting things down
    Read More
  • Two wheels good
    June 25, 2018
    As cycling becomes an increasingly popular method for commuting and recreation, what moves are afoot to keep the growing numbers of cyclists safe on ever-more-busy roads? Alan Dron puts on his helmet and pedals off to look. It would have seemed incredible just a decade ago, but cycling in London has become almost unfeasibly popular. The Transport for London (TfL) June 2017 Strategic Cycling Analysis document noted there were now 670,000 cycle trips a day in the UK capital, an increase of 130% since 2000.
    Read More
  • ITS World Congress debates perceptions of enforcement
    December 4, 2012
    The technical programme of this year’s ITS World Congress in Vienna includes a special session on the image of enforcement. ITS International examines the scale of the problem and what can be done about it. Debate on the merits and difficulties of enforcing speed limits appears centred on a conflict of principles. Put very simply, local communities, people living close to busy or hazardous roads, want to see traffic speeds calmed. Drivers on those roads, on the whole, want their principle of freedom to be m
    Read More
  • Road safety award for Automobile Club Albania
    May 20, 2016
    On 20 May, the Automobile Club Albania (ACA) received the European Road Safety Charter’s Excellence in Road Safety Award for best practices. For the 2016 awards, the Charter had chosen to award actions on youth and innovation. Selected from nearly 100 entries, the ACA education campaign targeted children from 5 to 12 years old and included the broadcasting of a series of cartoons on national TV channels, in schools and in kindergartens. In future, the programme is to be gradually introduced in primary s
    Read More

Highlighted Content