Stay Bright campaign puts kids in the driver's seat

The FIA, MEP Olga Sehnalova, former racing driver and BMX World Champion Alex Wurz and the Czech Automobile Club UAMK have initiated a campaign to urge children to Stay Bright this winter with the correct use of reflective gear. According to FIA, more than 800 children under the age of 15 are killed on European roads each year and 100.000 are injured. As pedestrians and cyclists, children are some of the most vulnerable road users of all. The campaign was launched as part of the European Commission's
September 23, 2016 Read time: 2 mins
The FIA, MEP Olga Sehnalova, former racing driver and BMX World Champion Alex Wurz and the Czech Automobile Club UAMK have initiated a campaign to urge children to Stay Bright this winter with the correct use of reflective gear.

According to FIA, more than 800 children under the age of 15 are killed on European roads each year and 100.000 are injured. As pedestrians and cyclists, children are some of the most vulnerable road users of all.

The campaign was launched as part of the European Commission's Mobility Week and will be rolled out across Europe the Middle East and Africa throughout the winter season 2016.

FIA president Jean Todt said, “Children are the most vulnerable road users. As pedestrians and cyclists they are particularly exposed. The Stay Bright campaign explains in a simple way how to stay safe on the road, especially at night and when weather conditions offer poor visibility.”

Related Content

  • A carbon free and accident free Europe by 2015?
    February 2, 2012
    By 2050, the Europe Commission aims to make transport in Europe carbon- and accident-free. Between now and then, however, a significant technological development and deployment effort is needed. Here, Neelie Kroes, European Commission Vice-President for the Digital Agenda, talks about what's being done. In many respects, COOPERS, CVIS and SAFESPOT, set up by the European Commission (EC) to explore the potential of cooperative infrastructure systems, are already legacy projects. Between them, the three devel
    Read More
  • Don’t drive drunk – or use a hands-free phone
    August 29, 2019
    Despite law changes, drivers’ bad habits have been creeping back in. TRL’s Dr Shaun Helman tells Adam Hill why using a phone at the wheel is just as distracting as driving after a few drinks esearch from as far back as 2002 (see box) suggests that driving while making a phone call – either hands-free or holding a handset to your ear – creates the same amount of distraction as being drunk behind the wheel. While it is notoriously hard to predict how alcohol will affect an individual (due to the speed of
    Read More
  • CARTES 2014 Opening Summit provides illumination
    November 3, 2014
    Predicting the future is notoriously difficult – if it was easy, national lotteries would be out of business very quickly – but the experts gathered for CARTES SECURE CONNEXIONS Opening Summit have a better chance than most at defining the future shape of the payment, identification and mobility landscape. Traditionally, CARTES opens with a bang, as industry leaders in their fields look closely at the major trends that will affect everyone involved in the business of providing secure mobile financial system
    Read More
  • Stepping up the fight against road deaths
    October 23, 2015
    The International Transport Forum (ITF) has welcomed the target to “halve the number of global deaths and injuries from road traffic accidents by 2020” set by world leaders in September at the UN Sustainable Development Summit in New York. Every year, almost 1.3 million people are killed in road crashes around the globe, according to the World Health Organization (WHO).
    Read More

Highlighted Content