Smartphone apps creating more distraction for young drivers

Recent survey findings from Ingenie, a UK car insurance brand for young drivers, have revealed that 58 per cent of 17-25 year old drivers agree that smartphone apps are causing young people to be more distracted at the wheel. The company commissioned the survey of 1,000 young drivers, conducted by One Poll, which has uncovered the extent of how smartphones and social media are distracting 17-25 year olds when behind the wheel.
April 30, 2012 Read time: 2 mins
Recent survey findings from 5351 Ingenie, a UK car insurance brand for young drivers, have revealed that 58 per cent of 17-25 year old drivers agree that smartphone apps are causing young people to be more distracted at the wheel. The company commissioned the survey of 1,000 young drivers, conducted by One Poll, which has uncovered the extent of how smartphones and social media are distracting 17-25 year olds when behind the wheel.

The survey revealed:

  • Over 40% admitted to answering their phones while driving without a hands-free set
  • 44% said they had sent a text message, and 62% said they had read a message while they were driving
  • 1 in 6 male drivers under 25 has crashed due to mobile phone usage at the wheel
  • One third of under 25s who use Facebook on their phone admitted to using it whilst driving
  • 18% of under 25s who have ‘Draw Something’ on their phone have played the game whilst driving - 17% for Angry Birds
  • Hands-free kits encourage 53% more young drivers to make longer calls at the wheel (longer than five minutes)

The results collected from the survey suggest that the increasing range of apps and functionality available on mobile devices is contributing to young driver distraction - even mobile games, which take a high level of concentration are taking young people's attention away from the roads.

On the growing range of dangerous distractions created by smartphones, Ingenie founder and CEO Richard King said, "We're in the middle of a perfect storm, where the rapid growth of social media and mobile is creating a new breed of in-car distraction.”

For more information on companies in this article

Related Content

  • TomTom calls for people to star in its new road movie
    June 3, 2016
    TomTom is calling on drivers around the world to get involved in a short film celebrating life on the road. From the everyday to the extraordinary, TomTom wants drivers to capture and share their favourite driving experiences for the chance to star in the film, called Life in a Car. The film will be made entirely from footage shot by real drivers, and will be directed by Natalia Andreadis, who worked on Ridley Scott's award-winning crowd-sourced movie, Life in a Day. It will premiere in September this ye
    Read More
  • The cloud - the future of in-car telematics?
    February 28, 2013
    Fiat Chrysler product concept and infotainment director Pierpaolo Tona told the conference that the big car manufacturers need to organise their telematics approach around three key pillars – and the first one of those is people. “OEMs need to understand consumers and their needs better than they understand them themselves,” he commented. The second pillar, suggested Tona, is technology. “Technology is never for the sake of it. Choose the right technology with the right performance to fulfil every consumer’
    Read More
  • Mobility as a Service gaining traction in US and Europe
    December 15, 2015
    As Mobility as a Service starts to move into the mainstream of transport planning, David Crawford compares European and North American initiatives. Mobility as a Service (MaaS) is a concept fast gaining traction on both sides of the Atlantic as a way of giving travellers digital multimodal one-stop shops and journey planning tools as an alternative to private car use. Planned delivery methods include subscription-based travel packages in Europe, and 'mobility aggregator' apps, including employee commute ben
    Read More
  • From coast to coast: US states embrace automated enforcement for safer roads, says Verra Mobility
    September 12, 2023
    The concept of Vision Zero has hit a pothole in the US – but there is hope for a safer future, says Jon Baldwin, executive vice president, government solutions, at Verra Mobility
    Read More

Highlighted Content