Smart screens at Heathrow compare live airport transfer options

Screens have been installed at London’s Heathrow Terminal 2, showing passengers live price and journey time comparisons between taxis and the airport’s train service to central London. The screens combine real-time traffic, weather and Heathrow Express train service information into one user-friendly data feed, or journey comparison generator, at the terminal’s baggage reclaim zone. This summer the screens at each baggage carousel will be translated to the main language of people on the arriving fligh
April 21, 2015 Read time: 2 mins
Screens have been installed at London’s Heathrow Terminal 2, showing passengers live price and journey time comparisons between taxis and the airport’s train service to central London.

The screens combine real-time traffic, weather and Heathrow Express train service information into one user-friendly data feed, or journey comparison generator, at the terminal’s baggage reclaim zone.

This summer the screens at each baggage carousel will be translated to the main language of people on the arriving flight and later in the year they will be installed across Heathrow’s Terminals 3 and 5. The aim is to help customers make the fastest and cheapest choice of onward travel.

The project was jointly devised and created by Heathrow Express, which connects Heathrow and Paddington in just 15 minutes, every 15 minutes; JCDecaux Airport UK, which sells media space; and digital agency DOOH.com, which links digital networks.

DOOH.com tackled the complex task of bringing together five different layers of real-time data feeds, including GPS traffic information used in 1692 TomTom car satellite navigation systems, Google, Highways England, the Meteorological Office and timetable information from Heathrow Express.

For more information on companies in this article

Related Content

  • Priority boosts ridership and cuts congestion
    May 4, 2016
    Transit priority is proving a win-win in Europe and Australia. David Crawford reports. Technology that integrates with the Australian-originated Sydney Coordinated Adaptive Traffic System (SCATS) is driving bus signal priority and performance analysis initiatives on both sides of the world; in its homeland, with a major deployment in 2015, and in the capital of the Republic of Ireland.
    Read More
  • Virgin Hyperloop One unveils end-to-end app and test pod at CES 2018
    January 9, 2018
    Virgin Hyperloop One (VHO) has launched its passenger application demo, powered by Here Technologies (Here), at the Consumer Electronics Show 2018. The app aims to provide an end-to-end passenger experience by enabling users to book and pay for a journey as well as other modes of transportation, including public, private and ride-shares. The Hyperloop first-generation pod was also unveiled. Through Here’s Mobile Software Development Kit for Business, the application is said to offer detailed location,
    Read More
  • Open-source journey planning - the way forward?
    January 23, 2012
    Peter Bell, managing director of journey planning provider Trapeze Group, ponders the business models which will underpin future travel information services from a UK perspective Traditionally, journey planning websites for public transport in the UK (for example, Transport Direct, the Traveline regions or National Rail Enquiries) have been provided by the transport operators keen to increase ridership and revenues, or by public bodies who hope to encourage a modal switch to public transport by making it e
    Read More
  • Reducing congestion with Tomtom's historical traffic data
    December 5, 2012
    Historical traffic data provided by TomTom is being used by the local government in Spain’s Basque region to reduce road congestion at less cost. Old habits die hard. Photos from as far back as the 1930s show people counting cars by the roadside in order to provide congestion data to those running road networks. Today, such techniques are still used, albeit augmented by a range of automation technologies such as inductive loops, infra-red sensors and number plate recognition. Even with these advances, howe
    Read More

Highlighted Content