Smart screens at Heathrow compare live airport transfer options

Screens have been installed at London’s Heathrow Terminal 2, showing passengers live price and journey time comparisons between taxis and the airport’s train service to central London. The screens combine real-time traffic, weather and Heathrow Express train service information into one user-friendly data feed, or journey comparison generator, at the terminal’s baggage reclaim zone. This summer the screens at each baggage carousel will be translated to the main language of people on the arriving fligh
April 21, 2015 Read time: 2 mins
Screens have been installed at London’s Heathrow Terminal 2, showing passengers live price and journey time comparisons between taxis and the airport’s train service to central London.

The screens combine real-time traffic, weather and Heathrow Express train service information into one user-friendly data feed, or journey comparison generator, at the terminal’s baggage reclaim zone.

This summer the screens at each baggage carousel will be translated to the main language of people on the arriving flight and later in the year they will be installed across Heathrow’s Terminals 3 and 5. The aim is to help customers make the fastest and cheapest choice of onward travel.

The project was jointly devised and created by Heathrow Express, which connects Heathrow and Paddington in just 15 minutes, every 15 minutes; JCDecaux Airport UK, which sells media space; and digital agency DOOH.com, which links digital networks.

DOOH.com tackled the complex task of bringing together five different layers of real-time data feeds, including GPS traffic information used in 1692 TomTom car satellite navigation systems, Google, Highways England, the Meteorological Office and timetable information from Heathrow Express.

For more information on companies in this article

Related Content

  • BlueCommute comes to southern California
    January 22, 2015
    Traffic management specialist Iteris has joined forces with Tightrope Media Systems with to bring real-time traffic information to Community TV channels serving southern California communities. BlueCommute is a software-defined program is based on Iteris’ broad range of intelligent transportation system (ITS) solutions, providing commuters with an up-to-the-minute display of travel conditions across local routes. The BlueCommute platform delivers that information to viewers as a rich media experience,
    Read More
  • Moovit uses riders to help get far from crowds
    June 11, 2021
    User-generated reports will make people feel more comfortable using public transit, firm says
    Read More
  • Siemens influences congestion reduction
    March 12, 2021
    When it comes to reducing congestion, even relatively small interventions can have significant and positive knock-on effects, suggests Steve O’Sullivan of Siemens Mobility
    Read More
  • Rio’s TMC rises to Olympic challenge
    October 27, 2016
    Timothy Compston lifts the lid on Rio de Janeiro’s preparations for keeping its transport systems moving during the Olympics – and the outcome. Hosting the Olympics poses major traffic management challenges for any city and Rio was no exception – especially as it is already one of the world’s most congested cities. Beyond its normal 6.5 million inhabitants wanting to carry on their daily lives, in August Rio was also home to 11,300 athletes from 206 countries. Athletes who, without fail, had to reach their
    Read More

Highlighted Content