Smart screens at Heathrow compare live airport transfer options

Screens have been installed at London’s Heathrow Terminal 2, showing passengers live price and journey time comparisons between taxis and the airport’s train service to central London. The screens combine real-time traffic, weather and Heathrow Express train service information into one user-friendly data feed, or journey comparison generator, at the terminal’s baggage reclaim zone. This summer the screens at each baggage carousel will be translated to the main language of people on the arriving fligh
April 21, 2015 Read time: 2 mins
Screens have been installed at London’s Heathrow Terminal 2, showing passengers live price and journey time comparisons between taxis and the airport’s train service to central London.

The screens combine real-time traffic, weather and Heathrow Express train service information into one user-friendly data feed, or journey comparison generator, at the terminal’s baggage reclaim zone.

This summer the screens at each baggage carousel will be translated to the main language of people on the arriving flight and later in the year they will be installed across Heathrow’s Terminals 3 and 5. The aim is to help customers make the fastest and cheapest choice of onward travel.

The project was jointly devised and created by Heathrow Express, which connects Heathrow and Paddington in just 15 minutes, every 15 minutes; JCDecaux Airport UK, which sells media space; and digital agency DOOH.com, which links digital networks.

DOOH.com tackled the complex task of bringing together five different layers of real-time data feeds, including GPS traffic information used in 1692 TomTom car satellite navigation systems, Google, Highways England, the Meteorological Office and timetable information from Heathrow Express.

For more information on companies in this article

Related Content

  • Plextek’s Blighter radar improves perimeter security at London’s Heathrow Airport
    May 31, 2012
    Plextek, the design house behind the Blighter electronic-scanning ground surveillance radar system, has announced today that its radar units have been deployed to enhance Heathrow’s perimeter security. The Blighter B400 series electronic scanning radars – with Frequency Modulated Continuous Wave (FMCW) and Doppler processing – form part of an integrated perimeter security system at Heathrow, developed and supplied to BAA, the airport operator, by Touchstone Electronics, a specialist security provider to the
    Read More
  • US favours express buses are for intercity travel
    November 26, 2013
    David Crawford records an upsurge in ground travel. Express buses are powering ahead of air and rail as the US’ most-favoured form of intercity travel and major operators are investing in passenger-attracting and retaining technologies. At the same time ‘kayak’-style price comparison websites are emerging to widen rider choice. Modelled on airline industry search engines that find cheap flight deals by comparing carriers’ offers, these new websites aim to fill the same gap for a ground-travel equivalent
    Read More
  • UK drivers get real time traffic information boost
    August 9, 2012
    The UK Highways Agency is trialling a system to add commercially available traffic data to its existing sources to monitor how well traffic is flowing on England's motorways and strategic roads. Similar data sources are already used by satellite navigation devices, smartphones, and applications like Google maps. Better real-time data will allow agency staff to respond more quickly to incidents and identify delays and communicate them to drivers so they can take alternative routes if necessary.
    Read More
  • Siemens Mobility is clearing the air
    October 2, 2020
    Tens of thousands of premature deaths in the UK alone are linked to air quality - but it doesn’t have to be that way. Siemens Mobility’s Wilke Reints explains why
    Read More

Highlighted Content