Smart screens at Heathrow compare live airport transfer options

Screens have been installed at London’s Heathrow Terminal 2, showing passengers live price and journey time comparisons between taxis and the airport’s train service to central London. The screens combine real-time traffic, weather and Heathrow Express train service information into one user-friendly data feed, or journey comparison generator, at the terminal’s baggage reclaim zone. This summer the screens at each baggage carousel will be translated to the main language of people on the arriving fligh
April 21, 2015 Read time: 2 mins
Screens have been installed at London’s Heathrow Terminal 2, showing passengers live price and journey time comparisons between taxis and the airport’s train service to central London.

The screens combine real-time traffic, weather and Heathrow Express train service information into one user-friendly data feed, or journey comparison generator, at the terminal’s baggage reclaim zone.

This summer the screens at each baggage carousel will be translated to the main language of people on the arriving flight and later in the year they will be installed across Heathrow’s Terminals 3 and 5. The aim is to help customers make the fastest and cheapest choice of onward travel.

The project was jointly devised and created by Heathrow Express, which connects Heathrow and Paddington in just 15 minutes, every 15 minutes; JCDecaux Airport UK, which sells media space; and digital agency DOOH.com, which links digital networks.

DOOH.com tackled the complex task of bringing together five different layers of real-time data feeds, including GPS traffic information used in 1692 TomTom car satellite navigation systems, Google, Highways England, the Meteorological Office and timetable information from Heathrow Express.

For more information on companies in this article

Related Content

  • Big data helps San Diego optimise public transit
    July 14, 2014
    San Diego Metropolitan Transit System (MTS) has turned to Cubic’s big data subsidiary Urban Insights to make better use of its data, according to a report in Information Week. The agency has disparate data sources, including a smart-card payment system, GPS-based automatic vehicle location devices on buses, automatic passenger counters on trolleys, and extensive route and schedule information formatted in the general transit feed specification (GTFS) format developed by Google in 2006. "We look at all
    Read More
  • Do satellites provide a heavenly view of tolling’s future?
    December 16, 2014
    Satellite-based tolling opens up new options for authorities and can be integrated with DSRC systems as David Crawford discovers. As the proud custodian of the European Union (EU)’s longest road network covered by a single (truck) charging scheme – and the only one to include all major roads - Slovakia has become the continent’s poster-nation for the virtues of GNSS/CN (Global Navigation Satellite System/Cellular Network)-based tolling. It is also proved to be a very fast implementer. Speaking at the 2014 I
    Read More
  • Iteris sees red over US road deaths
    November 26, 2019
    Drivers who run red lights are killing more than two people per day in the US, says an AAA report. James Esquivel of Iteris sets out some practical ways in which this might be stopped
    Read More
  • Making the case for ALPR in enforcement
    February 2, 2012
    Federal Signal's Brian Shockley uses examples from around the world to make the case for the greater use of automatic license plate recognition technology in the US. It is time, he says, to consider the possibilities of a national network and the use of average speed enforcement
    Read More

Highlighted Content