Skip to main content

Seyond and TrafficSensors partner in Australasia

Collaboration will bring ITS management platform to Australia and NZ
By David Arminas March 28, 2025 Read time: 2 mins
Light Horse Interchange in NSW, Australia at the junction of the M4 Western Motorway and the Westlink M7 (© Steven Tritton | Dreamstime.com)

Seyond, a provider of Lidar solutions, has partnered with TrafficSensors.Com, an ITS supplier, installer and maintainer in Australia and New Zealand.

The collaboration will bring the Seyond ITS management platform (SIMPL) to the two countries where TrafficSensors has been installing and maintaining advanced traffic systems for 40 years and has thousands of sensors and systems deployed.

Seyond’s SIMPL solutions for intersection and highway combine its long-range, high-resolution Falcon Lidar sensors and advanced traffic perception software.

The company said that, with an ultra-long range of over 500m and exceptional accuracy in all weather and lighting conditions, the Falcon K sensor delivers high-fidelity data with exceptional resolution and flexibility for precise object detection and tracking.

Combined with Seyond’s traffic perception software powered by an edge processor, SIMPL provides comprehensive and high-precision road user perception and event detection. It detects and classifies all road users, including pedestrians and cyclists, without collecting any biometric data. 

The system can also track their trajectories and provide detailed data on counts, speed, size and safety, allowing municipalities and transportation authorities to make data-driven decisions for optimised traffic flow, reduced congestion and improved safety.

“Partnering with Seyond allows us to deliver next-generation intelligent transportation systems to our clients," said Jamie Mann, director of TrafficSensors. “Seyond’s powerful Lidar and SIMPL complements our longstanding commitment to excellence in traffic solutions.”

TrafficSensors' reputation and expertise in traffic systems "make them an ideal partner to help us enhance traffic safety and efficiency across the region",  said Philip Lasner, global head of global ITS business at Seyond. 

Seyond and TrafficSensors plan to work closely with local governments, transportation agencies and private stakeholders for seamless integration and scalability of SIMPL.

For more information on companies in this article

Related Content

  • USDoT seeks comment on ADS principles
    December 23, 2020
    Consultation closes next month, around the time new transport secretary due to be sworn in
  • Jenoptik acquires leading UK enforcement technology company
    November 17, 2014
    Jenoptik has acquired a 92 per cent share in UK company Vysionics, in a deal which reflects the strategy of the Group to invest specifically in global growth markets. The deal will enable Jenoptik, whose section control technology is already used successfully in Austria, Switzerland and Kuwait, to leverage Vysionics’ expertise in automatic number plate recognition (ANPR) and section control for international markets. In the UK, where section control is also widely used on construction sites in order to p
  • £100m UK C/AV site opens next March
    November 30, 2020
    Assured CAV plans to develop and test vehicles safely 'at the limit of controllability'
  • A more equitable approach to road charging: is the technology there yet?
    September 8, 2023
    Thinking around road user charging, distance-based payments, and even mileage rationing is ever-widening with new concepts and suggestions being aired and brought forward every other week. Yet, as Jorgen Petersen of Systra explains, there are already many solutions in place throughout the world which promote modal shift, reduce traffic and improve air quality…