Skip to main content

Seyond and TrafficSensors partner in Australasia

Collaboration will bring ITS management platform to Australia and NZ
By David Arminas March 28, 2025 Read time: 2 mins
Light Horse Interchange in NSW, Australia at the junction of the M4 Western Motorway and the Westlink M7 (© Steven Tritton | Dreamstime.com)

Seyond, a provider of Lidar solutions, has partnered with TrafficSensors.Com, an ITS supplier, installer and maintainer in Australia and New Zealand.

The collaboration will bring the Seyond ITS management platform (SIMPL) to the two countries where TrafficSensors has been installing and maintaining advanced traffic systems for 40 years and has thousands of sensors and systems deployed.

Seyond’s SIMPL solutions for intersection and highway combine its long-range, high-resolution Falcon Lidar sensors and advanced traffic perception software.

The company said that, with an ultra-long range of over 500m and exceptional accuracy in all weather and lighting conditions, the Falcon K sensor delivers high-fidelity data with exceptional resolution and flexibility for precise object detection and tracking.

Combined with Seyond’s traffic perception software powered by an edge processor, SIMPL provides comprehensive and high-precision road user perception and event detection. It detects and classifies all road users, including pedestrians and cyclists, without collecting any biometric data. 

The system can also track their trajectories and provide detailed data on counts, speed, size and safety, allowing municipalities and transportation authorities to make data-driven decisions for optimised traffic flow, reduced congestion and improved safety.

“Partnering with Seyond allows us to deliver next-generation intelligent transportation systems to our clients," said Jamie Mann, director of TrafficSensors. “Seyond’s powerful Lidar and SIMPL complements our longstanding commitment to excellence in traffic solutions.”

TrafficSensors' reputation and expertise in traffic systems "make them an ideal partner to help us enhance traffic safety and efficiency across the region",  said Philip Lasner, global head of global ITS business at Seyond. 

Seyond and TrafficSensors plan to work closely with local governments, transportation agencies and private stakeholders for seamless integration and scalability of SIMPL.

For more information on companies in this article

Related Content

  • Haenni to showcase the WL 108 wheel load scale
    July 24, 2025

    For over 50 years, Haenni Instruments has set the benchmark in mobile and static wheel load weighing. Renowned for Swiss precision, the company’s scales are trusted by road authorities, enforcement agencies, transport companies, and civil engineers across the world. In Atlanta, Haenni is inviting delegates to visit its stand to experience its technology up close, especially its flagship model, the WL 108 wheel load scale.

  • Utah Department of Transportation: How we’re using traffic analytics software
    February 4, 2025
    Our use of Iteris ClearGuide lets our traffic operations engineers interpret critical probe traffic data without the need for statisticians and software developers
  • Data holds the key to combating VRU casualties
    May 8, 2015
    Accident analysis software can help authorities identify common causes and make best use of their budgets, as Will Baron explains. More than 1.2 million people die on the world’s roads each year and according to the World Health Organisation, half of these are pedestrians and vulnerable road users (those whose vehicle does not have a protective shell, such as motorcyclists and cyclists). While much has been done to improve road safety and cut the number of deaths and serious injuries on our roads, a great d
  • EarthSense Systems reveals cleaner air routes in city-wide project
    October 13, 2017
    A project has been launched to produce city-wide visualisations of air quality through combining EarthSense Systems' (ESS) ordnance survey (OS) geospatial data and real-time air quality data. The technology, a joint venture between Bluesky and University of Leicester, is being used to highlight areas of higher pollution and allows users to identify cleaner air routes such as parks or canal routes. ESS captures measurements on air quality through using a zephyr sensor and a city-wide network of sensors.