Skip to main content

Seyond and TrafficSensors partner in Australasia

Collaboration will bring ITS management platform to Australia and NZ
By David Arminas March 28, 2025 Read time: 2 mins
Light Horse Interchange in NSW, Australia at the junction of the M4 Western Motorway and the Westlink M7 (© Steven Tritton | Dreamstime.com)

Seyond, a provider of Lidar solutions, has partnered with TrafficSensors.Com, an ITS supplier, installer and maintainer in Australia and New Zealand.

The collaboration will bring the Seyond ITS management platform (SIMPL) to the two countries where TrafficSensors has been installing and maintaining advanced traffic systems for 40 years and has thousands of sensors and systems deployed.

Seyond’s SIMPL solutions for intersection and highway combine its long-range, high-resolution Falcon Lidar sensors and advanced traffic perception software.

The company said that, with an ultra-long range of over 500m and exceptional accuracy in all weather and lighting conditions, the Falcon K sensor delivers high-fidelity data with exceptional resolution and flexibility for precise object detection and tracking.

Combined with Seyond’s traffic perception software powered by an edge processor, SIMPL provides comprehensive and high-precision road user perception and event detection. It detects and classifies all road users, including pedestrians and cyclists, without collecting any biometric data. 

The system can also track their trajectories and provide detailed data on counts, speed, size and safety, allowing municipalities and transportation authorities to make data-driven decisions for optimised traffic flow, reduced congestion and improved safety.

“Partnering with Seyond allows us to deliver next-generation intelligent transportation systems to our clients," said Jamie Mann, director of TrafficSensors. “Seyond’s powerful Lidar and SIMPL complements our longstanding commitment to excellence in traffic solutions.”

TrafficSensors' reputation and expertise in traffic systems "make them an ideal partner to help us enhance traffic safety and efficiency across the region",  said Philip Lasner, global head of global ITS business at Seyond. 

Seyond and TrafficSensors plan to work closely with local governments, transportation agencies and private stakeholders for seamless integration and scalability of SIMPL.

For more information on companies in this article

Related Content

  • Cubic aims to get you there smarter
    August 31, 2022
    In such a fast-paced world, the condition of waiting is still universal. Congestion seems unavoidable whether you’re stuck in a traffic jam or braking at a traffic signal. So how can we work to future-proof cities against what is considered inevitable? 
  • UR:BAN developing driver assistance and traffic management systems
    May 16, 2014
    European vehicle manufacturers, including BMW, Opel and Mercedes-Benz and MAN, are taking part in a new project to develop advanced driver assistance and traffic management systems for cities. The focus is on the human element in all aspects of mobility and traffic and takes the form of three approaches: Cognitive Assistance; Networked Traffic Systems; and Human Factors in Traffic. The four-year UR:BAN project (from a German acronym for Urban Space: User-oriented assistance systems and network managemen
  • Flow Labs receives Bentley digital twin investment
    May 12, 2023
    Firm's AI-based platform aims to analyse, monitor and optimise traffic flows in seconds
  • Theia zooms in on numerous ITS applications
    April 24, 2024
    Theia is showcasing its high-performance precision optics which meet the exacting requirements of ANPR and other ITS applications. The firm’s lenses are integrated into camera systems by Applied Concepts (booth 1251) and offered by camera makers Axis (1851), Bosch (841) and Hanwha (1937). You can visit these stands to learn more about Theia’s high-quality lens solutions.