Skip to main content

Setting out the ITS stall at Pittsburgh plenary

Yesterday’s Opening Plenary saw Google’s Chris Urmson give the keynote address and ITS America announcing the winners of its 2015 Best of ITS Awards.
June 2, 2015 Read time: 2 mins
Google’s Chris Urmson

Yesterday’s Opening Plenary saw 1691 Google’s Chris Urmson (pictured) give the keynote address and ITS America announcing the winners of its 2015 Best of ITS Awards. Urmson told the packed auditorium that Americans collectively waste the equivalent of 162 lifetimes every day while stuck in traffic, creating a need for Google’s self-driving car.

He also said that test drivers were told that the prototype vehicle they were in could fail at any point yet started to trust the tech after just 15 minutes. Soon they were relaxed enough to enjoy the opportunity to do other things while traveling.

He also told of the difficulties in developing reliable systems to detect the world around them, including cyclists’ hand signals and knowing the difference between the flashing lights on a police car and those on a school bus. However, he said there remains the need to recognise anomalous situations that might arise – including a duck running around the road pursued by a lady in a mobility scooter.

Afterwards, The Best of ITS Awards presentation recognised projects that demonstrate specific and measurable outcomes and exemplified innovation by establishing a ‘new dimension of performance.

Oregon DOT won the Best New Innovative Products, Services or Applications award for its ‘OR 217 Active Traffic Management’ for implementing ITS including as queue warning, variable advisory speed signs and grip sensors to counter some 200 accidents per year.

The Sustainability and Transportation award honoured Utah DOT’s ‘Winter Road Weather Index’ project while 378 Cubic Transportation Systems and the Chicago Transit Authority took the Partnership Deployment award for its ‘Chicago Transit Authority Ventura Update: Open and Loving It’ project. 213 Qualcomm Technologies and 5400 Honda R&D Americas won the Research, Design and Innovation award for their ‘DSRC-based-Vehicleto- Pedestrian and Other Vulnerable Road User Safety Project.’

ITS America’s President and CEO, Regina Hopper said: “These companies are moving the industry forward and proving that they will improve our quality of life.”

For more information on companies in this article

Related Content

  • ITSA Detroit 2018: a must-attend transportation event!
    May 24, 2018
    The 2018 ITS America Annual Meeting Detroit, from 4-7 June, is the must-attend transportation technology event in North America this year. The theme of the meeting, “Transportation 2.0,” will be weaved throughout the three days of plenary sessions, demonstrations, and exhibits. Discussions will centre around the future of transportation, intelligent mobility, and managing risk. “Changes happening today will fundamentally affect how people interact with transportation in the months and years ahead,” said Sh
  • Brazil opts for freeflow tolling
    April 9, 2014
    David Crawford explores the technical background of Brazil’s First multi-lane free-flow tolling system. The 2013 opening of Brazil’s first fully-operational, all-vehicle, multi-lane free-flow (MLFF) tolling system in the state of São Paolo has set the scene for a new phase of modern electronic fee collection (EFC) deployment in Latin America’s largest country. It has toll programmes at both federal and state levels, with São Paulo – the most populous state, with the largest road network – leading in the awa
  • SCANaCAR and VideoBadge counter parking’s prickly problems.
    June 4, 2014
    Colin Sowman discovers how the latest systems can boost productivity and reduce conflict in parking enforcement. Parking enforcement is something of a ‘Cinderella’ service for local authorities: while necessary to keep the roads open and the traffic flowing, it is an expensive operation and can be loss-making. It is also labour intensive and parking enforcement officers are routinely verbally abused and sometimes physically attacked. Some authorities are now looking to automate parking enforcement in orde
  • Whitney Nottage: "Everyone in our industry should be advocates for ITS!"
    May 14, 2025
    Q-Free’s Whitney Nottage talks to Adam Hill about the importance of getting youngsters enthused about engineering – and about how the ITS sector could do with more collaboration