Senior Inrix appointments announced

Inrix, the international provider of traffic information and driver services, has announced the hiring of four industry leaders from the automotive and mobile industries to drive the company’s European business development and global marketing efforts. In addition, the company is naming former Blue Nile CEO Diane Irvine, to its board of directors.
July 12, 2012 Read time: 2 mins
RSS163 Inrix, the international provider of traffic information and driver services, has announced the hiring of four industry leaders from the automotive and mobile industries to drive the company’s European business development and global marketing efforts. In addition, the company is naming former Blue Nile CEO Diane Irvine, to its board of directors.

“The growth of our leadership team accelerates efforts to meet the incredible demand for our traffic intelligence platform and driver services, particularly in Europe.” said Bryan Mistele, president and CEO of INRIX. “Our customers will immediately benefit from their exceptional market expertise as we work together to rid the daily commute of traffic for the world’s one billion drivers.”

Newly named board member, Diane Irvine brings 30 years of business leadership experience growing companies and building successful consumer businesses. Most recently she was CEO of leading online retailer of diamonds and fine jewelery, Blue Nile. In her 12 years there, she guided the business from its early days as a start-up to a publicly traded company with nearly $350 million in revenue.

Danny Woolard has been appointed VP of European business development. He has more than 20 years of technical, operational and business development expertise in the traffic information and driver services market. Most recently, he was general manager of operations for Australian traffic and telematics service provider Intelematics. Prior to that role, he was technical director of wireless technologies at 745 ITIS Holdings where he launched Europe’s first RDS-TMC based traffic service in collaboration with 1686 Toyota, 1731 BMW, 278 Ford and 2069 Daimler.

Meanwhile, Andreas Hecht has been named VP and general manager of automotive, and joins Inrix with more than 20 years of experience in the automotive, mobile GPS and mapping markets. He previously held executive leadership positions at Rand McNally, Navigon and he spent over 10 years at 295 Navteq where he was GM of professional services working across the company’s technical, product and business development teams to serve the company’s Automotive OEM customers.

Newly announced VP of marketing and corporate communications, Jonathan Maron was VP of marketing for 3876 HTC and successfully led efforts to evolve HTC from an OEM to a mainstream consumer brand in just three years.

Graham Bradley, director of European business development for mobile, joins Inrix from on-device portal provider, Teleca SurfKitchen, where he led the start-up’s successful European sales efforts with Orange, Telefonica and Telesonera.

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