Santa travels across the UK on Renault Retail Group's electric sleigh

Renault Retail Group (RRG) has provided Santa with an electric sleigh to visit and deliver gifts to residents, charities and businesses in London, Cardiff, Cannock and Manchester during a four-day journey in which a full electric charge was applied between 112 -186 miles.
December 22, 2017 Read time: 1 min
8655 Renault Retail Group (RRG) has provided Santa with an electric sleigh to visit and deliver gifts to residents, charities and businesses in London, Cardiff, Cannock and Manchester during a four-day journey in which a full electric charge was applied between 112 -186 miles.


Local social media users directed the route by requesting gifts and visits on twitter and facebook with the hashtag #SantGoesElectric.

The sleigh's is said to cost as little as 2p per mile as well as generate 0% emissions.
 
Ashley Wade, group marketing manager for RRG said: “Who travels a long way at the end of the year, with a lot of stuff? Santa that’s who! We decided it was time for Santa to go electric with the Renault Zoe. A fun story with environmental statistics on ‘reindeer emissions’ and free chocolate was the perfect way to engage the public with electric cars”.

For more information on companies in this article

Related Content

  • A third of Brits willing to pay more to purchase electric cars
    June 5, 2018
    Over a third of the British public would be willing to pay more for a fully electric car than a petrol or diesel vehicle, said Baringa Partners. However, the business consultancy’s latest report also highlighted 35% of respondents think these vehicles are worse value for money. Called Is the UK ready for electric cars?, the document revealed 68% of respondents are willing to pay more for an electric car for its environmental benefits. Meanwhile, nearly half based their decision on the belief that electri
    Read More
  • UK funds plug-ins
    February 2, 2012
    The UK Government has announced that it will provide grants of 25 per cent towards the cost of a new, plug-in electric car, capped at US$7,630.
    Read More
  • Maintaining momentum: learning lessons from the London Olympics
    November 15, 2013
    Japan will not only host this year’s ITS World Congress but has been selected for the 2020 Olympics. So what can Japan, and indeed Brazil, learn from the traffic management for London 2012 - Geoff Hadwick finds out. It was a key moment when Olympic boss Jacques Rogge signed off London 2012, calling the Games “happy and glorious.” Scarred by the logistical disaster of Atlanta 1996 and the last-minute building panic for Athens 2008, Rogge clearly thought London 2012 was an object lesson in how to plan and
    Read More
  • ITS (UK) Interest Group calls for targeted initiatives on transport emissions
    November 21, 2017
    A more targeted approach to dealing with the automotive industry which has the biggest effect on transport emissions is needed; rather than an overall reduction in average levels of harmful pollutants, according to a meeting held by the ITS (UK) Smart Environment Interest Group. The event featured experts using Intelligent transport systems (ITS) to help improve the environment.
    Read More

Highlighted Content