Santa travels across the UK on Renault Retail Group's electric sleigh

Renault Retail Group (RRG) has provided Santa with an electric sleigh to visit and deliver gifts to residents, charities and businesses in London, Cardiff, Cannock and Manchester during a four-day journey in which a full electric charge was applied between 112 -186 miles.
December 22, 2017 Read time: 1 min
8655 Renault Retail Group (RRG) has provided Santa with an electric sleigh to visit and deliver gifts to residents, charities and businesses in London, Cardiff, Cannock and Manchester during a four-day journey in which a full electric charge was applied between 112 -186 miles.


Local social media users directed the route by requesting gifts and visits on twitter and facebook with the hashtag #SantGoesElectric.

The sleigh's is said to cost as little as 2p per mile as well as generate 0% emissions.
 
Ashley Wade, group marketing manager for RRG said: “Who travels a long way at the end of the year, with a lot of stuff? Santa that’s who! We decided it was time for Santa to go electric with the Renault Zoe. A fun story with environmental statistics on ‘reindeer emissions’ and free chocolate was the perfect way to engage the public with electric cars”.

For more information on companies in this article

Related Content

  • Dignity should be key measure of MaaS success
    December 4, 2020
    Money isn’t everything: what if we made dignity into the key measure of success for MaaS? Crissy Ditmore sets out her vision statement for the industry’s developers
    Read More
  • ITO World maps Hyperloop route from Chicago to Cleveland
    February 28, 2018
    London-based mobility data experts Ito World has mapped Hyperloop Transportation Technologies’ (HTTs’) route from Cleveland to Chicago to help the company promote its technology as a solution to tackle congestion and pollution. The route could transport 54, 720 people a day and reduce travel time from 5.5 hours by car to a 28-minute journey. HTT choose Ito World as one of its partners to help outline the socio-economic benefits of the interstate route. The visualisation was presented at HTT’s civic event
    Read More
  • Michigan fosters real-world testing of workzone ITS
    September 19, 2017
    Turning a ‘problem’ into ‘an opportunity’ is the mantra of just about every business book and Michigan Department of Transportation (MDoT) looks set to achieve that aim in Oakland County, where 29km (18 miles) of the I-75 needs to be reconstructed. Running north-northwest from Detroit, the I-75 carries around 170,000 vehicles per day but, being built in the 1970s, it now requires an additional lane in each direction and upgrading to the latest design and safety standards. Upgrading will be carried out in
    Read More
  • TomTom traffic index shows increase in UK congestion
    April 1, 2015
    TomTom’s today 5th annual Traffic Index, the barometer of traffic congestion in over 200 cities worldwide, reveals rising congestion levels around the globe In addition, for the first time, the Index took an in-depth look at the true impact of rush hour traffic on the work week, uncovering that evening rush hour nearly doubles the journey time for car commuters. The analysis of 12 trillion pieces of traffic data worldwide revealed that the evening rush hour is the most congested time of day. Traffic co
    Read More

Highlighted Content