Santa travels across the UK on Renault Retail Group's electric sleigh

Renault Retail Group (RRG) has provided Santa with an electric sleigh to visit and deliver gifts to residents, charities and businesses in London, Cardiff, Cannock and Manchester during a four-day journey in which a full electric charge was applied between 112 -186 miles.
December 22, 2017 Read time: 1 min
8655 Renault Retail Group (RRG) has provided Santa with an electric sleigh to visit and deliver gifts to residents, charities and businesses in London, Cardiff, Cannock and Manchester during a four-day journey in which a full electric charge was applied between 112 -186 miles.


Local social media users directed the route by requesting gifts and visits on twitter and facebook with the hashtag #SantGoesElectric.

The sleigh's is said to cost as little as 2p per mile as well as generate 0% emissions.
 
Ashley Wade, group marketing manager for RRG said: “Who travels a long way at the end of the year, with a lot of stuff? Santa that’s who! We decided it was time for Santa to go electric with the Renault Zoe. A fun story with environmental statistics on ‘reindeer emissions’ and free chocolate was the perfect way to engage the public with electric cars”.

For more information on companies in this article

Related Content

  • Half of passengers ‘would pay for better technology’
    August 2, 2013
    David Crawford considers the finding of a passenger attitude survey in nine cities worldwide. Three quarters of regular users of public transport in nine capital and other major cities worldwide believe that electronic ticketing would make travel easier; while an overwhelming 92% would welcome paperless travel in any form, according to a recent consumer survey from global management consultants Accenture. Of the 4,500 urban travellers aged over-18 who were quizzed, some 90% routinely used public transport.
    Read More
  • Two wheels good
    June 25, 2018
    As cycling becomes an increasingly popular method for commuting and recreation, what moves are afoot to keep the growing numbers of cyclists safe on ever-more-busy roads? Alan Dron puts on his helmet and pedals off to look. It would have seemed incredible just a decade ago, but cycling in London has become almost unfeasibly popular. The Transport for London (TfL) June 2017 Strategic Cycling Analysis document noted there were now 670,000 cycle trips a day in the UK capital, an increase of 130% since 2000.
    Read More
  • Moovit: Gut feelings no match for data
    August 7, 2019
    Cities that bring in mobility services without data might be missing out on areas where demand is highest. Ben Spencer talks to Moovit’s Alon Shantzer about how the company is helping customers to pinpoint the right locations Launching mobility services without taking into account public transportation data can lead to chaos in cities. That’s the view of Alon Shantzer, vice president international sales at Moovit, the Mobility as a Service (MaaS) provider and transit app. “The data we have can define
    Read More
  • Urban mobility and demand management - the Mobility Credits Model
    January 26, 2012
    Vito Marcolongo and Marco Troglia, Quaeryon srl describe the Mobility Credits Model, which is intended to combine inducements and fairness to improve mobility while reducing its more negative economic and environmental effects
    Read More

Highlighted Content