Santa travels across the UK on Renault Retail Group's electric sleigh

Renault Retail Group (RRG) has provided Santa with an electric sleigh to visit and deliver gifts to residents, charities and businesses in London, Cardiff, Cannock and Manchester during a four-day journey in which a full electric charge was applied between 112 -186 miles.
December 22, 2017 Read time: 1 min
8655 Renault Retail Group (RRG) has provided Santa with an electric sleigh to visit and deliver gifts to residents, charities and businesses in London, Cardiff, Cannock and Manchester during a four-day journey in which a full electric charge was applied between 112 -186 miles.


Local social media users directed the route by requesting gifts and visits on twitter and facebook with the hashtag #SantGoesElectric.

The sleigh's is said to cost as little as 2p per mile as well as generate 0% emissions.
 
Ashley Wade, group marketing manager for RRG said: “Who travels a long way at the end of the year, with a lot of stuff? Santa that’s who! We decided it was time for Santa to go electric with the Renault Zoe. A fun story with environmental statistics on ‘reindeer emissions’ and free chocolate was the perfect way to engage the public with electric cars”.

For more information on companies in this article

Related Content

  • Moscow summit urges transit change
    June 11, 2019
    International ITS experts flocked to Russia for a new conference on the challenges of urban transit. Eugene Gerden reports from Moscow The Leaders in Urban Transportation Summit is a new international conference organised by the Moscow Department of Transport and Road Infrastructure Development. Dedicated to the latest developments in the field of ITS in the city of Moscow, it took place in the Moskva-Citi Business Center in April – and the intention is to make it an annual event. Senior transport o
    Read More
  • Associations news: TTS Italia wins project trio
    August 21, 2018
    Strong links with Italian municipalities have won TTS Italia key roles in three major projects which are supported by the European Union. The three-year SocialCar, ending in May 2018, has researched a dedicated ‘intelligent mobility’ communications network for integrating carpooling offers with existing urban public transit to enable more effective transport demand management. Key elements include crowd-sourced information, GNSS-based location, use of social media and the creation of powerful planning algo
    Read More
  • Sampo Hietanen’s mobility mission
    June 17, 2016
    For a decade Sampo Hietanen harboured a vision of an alternative form of mobility, now as CEO of MaaS Finland he is putting theory into practice. Sampo Hietanen has become the embodiment of Mobility as a Service (MaaS) – a concept he created 10 years ago while working for Finnish civil engineering giant Destia. “I had been working with the mobile sector on traffic information and started thinking what will happen when this becomes bigger,” he says.
    Read More
  • Changing perceptions and going green with ITS
    May 26, 2022
    Entrants to the ITS (UK) Essay Award were asked to write about innovative application of ITS solutions to achieve decarbonisation goals. First-year apprentice Leora Wilson, who studies at Leeds College of Building as part of her apprenticeship with Mott MacDonald, won the competition with this entry…
    Read More

Highlighted Content