Santa travels across the UK on Renault Retail Group's electric sleigh

Renault Retail Group (RRG) has provided Santa with an electric sleigh to visit and deliver gifts to residents, charities and businesses in London, Cardiff, Cannock and Manchester during a four-day journey in which a full electric charge was applied between 112 -186 miles.
December 22, 2017 Read time: 1 min
8655 Renault Retail Group (RRG) has provided Santa with an electric sleigh to visit and deliver gifts to residents, charities and businesses in London, Cardiff, Cannock and Manchester during a four-day journey in which a full electric charge was applied between 112 -186 miles.


Local social media users directed the route by requesting gifts and visits on twitter and facebook with the hashtag #SantGoesElectric.

The sleigh's is said to cost as little as 2p per mile as well as generate 0% emissions.
 
Ashley Wade, group marketing manager for RRG said: “Who travels a long way at the end of the year, with a lot of stuff? Santa that’s who! We decided it was time for Santa to go electric with the Renault Zoe. A fun story with environmental statistics on ‘reindeer emissions’ and free chocolate was the perfect way to engage the public with electric cars”.

For more information on companies in this article

Related Content

  • Travel information is heading towards smartphones
    January 30, 2012
    Travel information services are undergoing a step change as rapid increase in sales of smartphones brings ITS technology to consumers' fingertips. A virtuous circle of expanding capability is under way in traffic and travel information services, promising much for drivers and reduction of road congestion. A recent rapid rise in sales of smartphones has boosted numbers of vehicles carrying GPS enabled devices and so brought expansion of traffic data available for analysis and dissemination. Greater numbers o
    Read More
  • MaaS Market Conferences on both sides of the Atlantic in 2018
    December 20, 2017
    Momentum shift in prospect as authorities accelerate plans to rethink transport provision. TS International’s second, two-day international MaaS Market conference takes place on 20 and 21 February 2018. The Mobility as a Service (MaaS) event is ideal for all organisations exploring new ways of getting people to their destination and new methods for them to pay for transport services.
    Read More
  • RoadPeace exhibition highlights human cost of collisions
    May 26, 2023
    When Lives Collide is the starkest possible illustration of the importance of road safety. Adam Hill talks to Paul Wenham-Clarke, professor of photography at the Arts University Bournemouth, about the inspiration for this heart-wrenching collection of images and memories
    Read More
  • Running on empty
    May 2, 2018
    Drivers are an increasingly rare species on Europe’s commuter metros as unattended train operation is embraced. David Crawford takes a low-speed tour of the continent’s capitals to see what’s happening. Unattended train operation (UTO) is fast becoming the norm for Europe’s metros, on existing as well as new lines. November 2017 statistics published by the International Association of Public Transport (UITP) show the continent as having 28% of the global total of route km on lines operating at the ultimate
    Read More

Highlighted Content