Skip to main content

Santa travels across the UK on Renault Retail Group's electric sleigh

Renault Retail Group (RRG) has provided Santa with an electric sleigh to visit and deliver gifts to residents, charities and businesses in London, Cardiff, Cannock and Manchester during a four-day journey in which a full electric charge was applied between 112 -186 miles.
December 22, 2017 Read time: 1 min
8655 Renault Retail Group (RRG) has provided Santa with an electric sleigh to visit and deliver gifts to residents, charities and businesses in London, Cardiff, Cannock and Manchester during a four-day journey in which a full electric charge was applied between 112 -186 miles.


Local social media users directed the route by requesting gifts and visits on twitter and facebook with the hashtag #SantGoesElectric.

The sleigh's is said to cost as little as 2p per mile as well as generate 0% emissions.
 
Ashley Wade, group marketing manager for RRG said: “Who travels a long way at the end of the year, with a lot of stuff? Santa that’s who! We decided it was time for Santa to go electric with the Renault Zoe. A fun story with environmental statistics on ‘reindeer emissions’ and free chocolate was the perfect way to engage the public with electric cars”.

Related Content

  • June 29, 2018
    Atlanta ponders Mobility as a Service for seamless transit
    Drivers in Atlanta spent 70 hours in peak-time traffic jams last year. As the MaaS Market conference moves to the US’s fourth most congested city, we ask how Mobility as a Service can help. Colin Sowman winds down his window to listen. It is not by accident that ITS International’s first MaaS Market conference outside London is being hosted in Atlanta. The event is being supported by Georgia State Road & Tollway Authority and the City of Atlanta – and again not without a reason as metro Atlanta is looking
  • October 4, 2017
    RAC Foundation: National charge point network needed for electric vehicles
    Potential purchases of electric vehicles with have limited widespread impact without a national charge point network, particularly on motorways and major A-Roads, according to a report by the RAC Foundation. Report author Harold Dermot outlines several challenges that need addressing.Currently, 80% of EV owners have access to home charging, but 93% use the public charging network.
  • November 23, 2018
    Venkat Sumantran: ‘Smart cities are more hype than reality’
    For all the talk of smart cities, investment in systems lags significantly behind organic expansion in most places. Andrew Stone talks to Venkat Sumantran, who has been looking at how to create a coherent framework which could help authorities answer multiple mobility questions Two megatrends are posing unprecedented challenges to those trying to keep people moving around the world’s urban areas now - and in the years and decades to come. The first is rapid urbanisation. One in six of us lived in urban a
  • January 26, 2012
    Vancouver's metro transport promotes alternatives to driving
    David Crawford looks at Vancouver and the legacy of a Olympic transport success