Skip to main content

Santa travels across the UK on Renault Retail Group's electric sleigh

Renault Retail Group (RRG) has provided Santa with an electric sleigh to visit and deliver gifts to residents, charities and businesses in London, Cardiff, Cannock and Manchester during a four-day journey in which a full electric charge was applied between 112 -186 miles.
December 22, 2017 Read time: 1 min
8655 Renault Retail Group (RRG) has provided Santa with an electric sleigh to visit and deliver gifts to residents, charities and businesses in London, Cardiff, Cannock and Manchester during a four-day journey in which a full electric charge was applied between 112 -186 miles.


Local social media users directed the route by requesting gifts and visits on twitter and facebook with the hashtag #SantGoesElectric.

The sleigh's is said to cost as little as 2p per mile as well as generate 0% emissions.
 
Ashley Wade, group marketing manager for RRG said: “Who travels a long way at the end of the year, with a lot of stuff? Santa that’s who! We decided it was time for Santa to go electric with the Renault Zoe. A fun story with environmental statistics on ‘reindeer emissions’ and free chocolate was the perfect way to engage the public with electric cars”.

Related Content

  • May 27, 2014
    Connecticut Transit uses web feedback to improve user experience
    Connecticut champions open government and open data to help fostertransparency, accountability and citizen engagement – and that includes transportation matters as Andrew Bardin Williams discovers. The last thing anyone wanted was to inconvenience or displace others - least of all people who lived and worked in the neighbourhood. Yet, workers in an office building in downtown New Haven, Conn., were tired of shuffling through hoards of people who kept sitting on the stoop to the building while waiting for th
  • February 13, 2024
    UK road safety boost with Roadpeace Challenge in May
    “Road crashes should not be tolerated as the inevitable cost of motorisation," charity insists
  • May 19, 2017
    Comprehensive communications combats tolling resistance
    Toll road operator must provide clear, comprehensive and consistent communications to user groups and the local community long before the facility opens. When new tolled highway infrastructure is about to go into service, the construction, management and finance specialists who brought it into being are about ready for a well-deserved celebration. But for the communications and outreach team responsible for building public support for the project – for bringing drivers to the road, and keeping partners and
  • September 4, 2018
    ASECAP examines tolling’s trials, tribulations and triumphs
    If you want to get up to speed on the main issues facing the transport sector and tolling companies, ASECAP Study Days event in Ljubljana was a good place to start. Colin Sowman reports (Photographs: Louis David). Increasing populations, ever-higher technical and safety requirements, and electric and hybrid vehicles will provide both challenges and opportunities for tolling companies. The annual Study Days event organised by ASECAP (the European association for tolling companies) examined all of these aspec