Santa travels across the UK on Renault Retail Group's electric sleigh

Renault Retail Group (RRG) has provided Santa with an electric sleigh to visit and deliver gifts to residents, charities and businesses in London, Cardiff, Cannock and Manchester during a four-day journey in which a full electric charge was applied between 112 -186 miles.
December 22, 2017 Read time: 1 min
8655 Renault Retail Group (RRG) has provided Santa with an electric sleigh to visit and deliver gifts to residents, charities and businesses in London, Cardiff, Cannock and Manchester during a four-day journey in which a full electric charge was applied between 112 -186 miles.


Local social media users directed the route by requesting gifts and visits on twitter and facebook with the hashtag #SantGoesElectric.

The sleigh's is said to cost as little as 2p per mile as well as generate 0% emissions.
 
Ashley Wade, group marketing manager for RRG said: “Who travels a long way at the end of the year, with a lot of stuff? Santa that’s who! We decided it was time for Santa to go electric with the Renault Zoe. A fun story with environmental statistics on ‘reindeer emissions’ and free chocolate was the perfect way to engage the public with electric cars”.

Related Content

  • August 15, 2019
    IBTTA Summit: satellite tolling is the future
    IBTTA members met in Florida to consider the technological changes that will impact their businesses – including satellite tolling. Colin Sowman reports from Orlando Over decades, the technology employed in toll collection has been honed to near perfection – automatic number plate recognition (ANPR) and radio frequency identification (RFID) tags are easily within a couple of per cent of infallibility even at highway speeds. However, technical innovations beyond the confines of the toll road cannot b
    Read More
  • October 10, 2018
    Pivot Power: 'We need to rethink the EV customer experience'
    Electric vehicles will increasingly become a key part of the mobility mix but charging infrastructure is currently patchy. Adam Hill talks to Matt Allen of Pivot Power about disruption, horses, slot machines – and the importance of customer experience. Electric vehicles (EVs) – including buses, taxis and cars for individual and shared use – are already a common sight on our roads. They are not yet ubiquitous. But that will come. There will be around 30 million electric cars in the world by 2030 (as they
    Read More
  • August 21, 2018
    Helsinki’s residents trial MaaS as alternative to private cars
    Would you give up your own car? Helsinki implemented MaaS late last year and Colin Sowman discovers that the initial reaction has been positive What would it take for you to give up your own car? That is the question posed by Sampo Hietanen, the so-called ‘father’ of Mobility as a Service (MaaS) and CEO of MaaS Global. And he is about to discover if MaaS really will convince the people of Helsinki to do the unthinkable. MaaS Global introduced a fledgling version of its Whim app in the city in late 2016
    Read More
  • March 4, 2019
    Transport Systems Catapult boss: ‘We can’t build our way out of congestion’
    The UK Transport Systems Catapult’s CEO Paul Campion talks to Colin Sowman about helping companies develop tomorrow’s solutions – and explains why you can never build your way to empty roads The future of mobility is going to be driven by services.” That’s the opening position of Paul Campion, CEO of the Transport Systems Catapult (TSC) – the UK government organisation set up to help boost transport-related employment and the economy. Campion was previously with IBM and describes himself as a ‘techno o
    Read More

Highlighted Content