Skip to main content

Royal award for Safer Roads Berkshire

After three years of a pioneering new approach to road safety in the county, Safer Roads Berkshire is being recognised with a prestigious royal award. The Prince Michael International Road Safety Award is presented in recognition of their outstanding contribution to improving road safety.
November 24, 2014 Read time: 2 mins

 After three years of a pioneering new approach to road safety in the county, Safer Roads Berkshire is being recognised with a prestigious royal award. The Prince Michael International Road Safety Award is presented in recognition of their outstanding contribution to improving road safety.

Since April 2011, Safer Roads Berkshire has been operating under a completely redesigned structure to protect public investment and maintain expertise working to improve safety on Berkshire’s roads. The new way of delivering road safety has reduced costs, increased output and helped to deliver a wider range of more effective road safety initiatives to support each authority. A programme of work now exists to address issues ranging from pedestrian training and child car seat use through to cycle safety, driving for work and risks associated with ageing. All of these projects are being backed up by rigorous evidence and evaluation.

His Royal Highness Prince Michael of Kent approved the recommendation of the judging panel that the Safer Roads management service should receive an award. The judges concluded that the nomination was “a fine example of good quality road safety management”.

Related Content

  • Aberdeen and Zagreb win EU sustainable mobility awards
    March 12, 2013
    The European Commission has announced the winners of the 2012 Sustainable Urban Mobility Plans (SUMP) Award and the European Mobility Week (EMW) Award. Aberdeen and Zagreb were presented with their awards by European Commissioners Siim Kallas and Janez Potočnik at a joint award ceremony in Brussels, Belgium on 6 March. Aberdeen took the top honour in the Sustainable Urban Mobility Plans Award ahead of two other finalists, Ljutomer, Slovenia and Toulouse, France. Aberdeen is a city of around 220,000 inhabita
  • Finalists unveiled for the ninth Annual RFID Journal awards
    March 6, 2015
    RFID Journal has announced the finalists for its 2015 RFID Journal Awards. The winners will be revealed at this year's LIVE! event in San Diego, California on 15-17 April. "The scope and complexity of the deployments in this year’s submissions were beyond anything we've seen in the past, which indicates that RFID has matured to the point that some companies are using it on a large scale and in core parts of their operation," said Mark Roberti, RFID Journal's founder and editor. "We're excited to have the fi
  • Dutch strike public/private balance to introduce C-ITS services
    November 15, 2017
    Connected-ITS applications are due to appear on a nation-wide scale this summer, through the Netherlands’ Talking Traffic Partnership – if all goes to plan. Jon Masters reports. The Netherlands’ Talking Traffic Partnership (TTP) looks almost too good to be true: an artificial market set up and supported by national, regional and local government to accelerate deployment of Connected ITS (C-ITS) applications. If it does have any serious flaws, these are going to become apparent quite soon, because the first
  • Governments must look beyond short-term spending of public funds
    February 2, 2012
    Phil Pettitt, Chief Executive of innovITS, the UK's ITS Centre of Excellence, argues that governments need to look beyond the short-term when looking to pump-prime economic recovery with public funds. It seems, in the current economic climate, that a 'good' day is one in which no company is announcing job cuts or going into administration. Consumer demand is down and businesses are retrenching, cutting costs and fretting over the consequences of shrinking opportunities and order books. It has not been this