Skip to main content

Ridesharing market attracts investors in Europe and North America

Investors are racing to claim a stake in the potential multibillion-dollar ridesharing market. Advances in Technology that aid in the adoption of ridesharing, while governmental policy support, such as high-occupancy vehicle (HOV) lanes and toll-fee waivers, are bolstering market evolution, says Frost and Sullivan. The North American and European ridesharing market will see strong growth, with rideshare operators rolling out new business models to target niche customer segments. And in the European marke
December 16, 2016 Read time: 3 mins
Investors are racing to claim a stake in the potential multibillion-dollar ridesharing market. Advances in Technology that aid in the adoption of ridesharing, while governmental policy support, such as high-occupancy vehicle (HOV) lanes and toll-fee waivers, are bolstering market evolution, says Frost and Sullivan.

The North American and European ridesharing market will see strong growth, with rideshare operators rolling out new business models to target niche customer segments. And in the European market a fixed ridesharing is expected to dominate by 2025, although dynamic ridesharing is also picking up pace.

2097 Frost & Sullivan’s Automotive & Transportation Growth Partnership Service program, which offers, among other things insights into powertrains, carsharing and smart mobility management has recently released two analyses of ridesharing,  North American Ridesharing Market Opportunities and  European Ridesharing Market Opportunities

“Ridesharing has emerged as a smart, clean and powerful tool to deal with the fallouts of urbanisation and the development of mega cities,” said Mobility Research Analyst Albert Geraldine Priya. “Ridesharing can reduce the number of cars needed on urban roads globally by up to 2.49 million vehicles, decrease vehicle kilometres travelled by 40.19 billion and lower the corresponding end-of-life (EOL) emissions by 15.9 megatons.”

As business models continue to evolve in this new market, the most popular ones like RidewithVia and Matchrider combine the benefits of ridesharing and taxi hailing activity in this space, vehicle original equipment manufacturers (OEMs) are interested in partnering with or in investing in ridesharing ventures. Some prominent deals in the ridesharing market include BMW’s investment in Scoop, GM’s investment in Flinc and Daimler’s investment in Via. Technology companies have also joined in Facebook, for example, recently announced plans to add a ridesharing option to its events page.

In Europe, France is the biggest market for ridesharing, holding almost 26 per cent of it though this spot may well be relinquished   to Germany by 2025.  Germany, France, the UK, Italy and Spain together make up 85 per cent of the ridesharing market.

The largest player in France is BlaBlaCar, serving almost 10 per cent of the population. New dynamic ridesharing operators like Heetch, Karos, Citygoo are testing the waters in major countries like France and Germany only. With support from local governments other players such as Carma are also expanding their presence.

Corporate ridesharing is the most popular in the UK. The country boasts major corporate ridesharing players like Liftshare and Faxi. Corporate ridesharing is also picking up in  other countries with players such as  Wayzup and Twogo offering customised solutions to corporate.

However, large sections of prospective users are still relatively unaware of the ridesharing concept or the actual differences between ridesharing, hailing and carsharing.

“Nevertheless, the growing synergies among various ridesharing stakeholders will bring about a sea change in the shared mobility ecosystem,” noted Priya. “Ridesharing is expected to become a mainstream mode of mobility in cities by 2025 and is likely to expand to include different models on the same platform. Autonomous vehicles are expected to disrupt ridesharing models by merging ‘self-driven’ and ‘to-drive’ options beyond 2025.”

Related Content

  • January 11, 2017
    Truck digitisation and tech developments in freight ‘will boost Europe’s CV telematics market’
    According to research by Frost & Sullivan, growth opportunities are strengthening in the commercial vehicle (CV) telematics market in Europe with the imminent arrival of value-added services such as video-based safety solutions, mobile base on-demand freight exchange platforms, and field service management solutions. While penetration of fleet management services (FMS) in large and medium fleets is relatively high, addressing challenges such as awareness, adequate training, and better business cases are key
  • January 3, 2017
    Collaborations with technology providers offer European automotive OEMs new growth opportunities
    Improvements in advanced driver assistance system (ADAS) sensors are driving automation features in original equipment manufacturer (OEM) vehicles, according to Frost & Sullivan’s new research, Market Analysis of Premium European OEMs ADAS and Automated Driving Strategies. By collaborating with leading technology providers in the autonomous driving space, OEMs have an opportunity to transform into mobility service providers and introduce levels 4 and 5 autonomous cars earlier than expected. With several
  • December 18, 2013
    Fleet managers ‘likely to opt for brands that offer predictive technologies’
    Fleet management systems (FMS) have an established presence in France, Germany, UK, Italy and Benelux, with 70 per cent of fleet managers claiming familiarity with FMS – 37 per cent are already using it and 33 per cent are testing it. In general, fleet owners display a positive attitude toward FMS, and 35 percent of respondents in a recent Frost & Sullivan survey consider it an absolute necessity. Large fleets are keener to adopt these solutions than small and medium fleets, clearly indicating a lack of awa
  • June 3, 2015
    Smart parking to enable intelligent mobility in global mega cities
    New analysis from Frost & Sullivan, Strategic Analysis of Smart Parking Market in Europe and North America, finds that the smart parking market, including peer-to-peer (P2P), earned revenues of US$7.05 billion in 2014 and estimates this to accelerate up to US$43.084 billion in 2025 at a compound annual growth rate (CAGR) of 17.89 per cent. The parking industry in Europe and North America is rapidly innovating towards ‘smart’. In addition to adopting high-end automation solutions and software for parking