Report highlights benefits of mobile ticketing

The latest report from management consultants Arthur D. Little’s, Riding the Mobile Ticketing Wave, highlights the benefits of mobile ticketing technologies and outlines five strategic questions that a mobile ticketing partnership should address. These are: Who will have the leading role in the mobile ticketing partnership network; Is the transport operator ready to invest in spite of uncertain business case projections; Are new mobile ticketing systems future proof or will they be overtaken by another i
August 11, 2014 Read time: 2 mins

The latest report from management consultants Arthur D. Little’s, Riding the Mobile Ticketing Wave, highlights the benefits of mobile ticketing technologies and outlines five strategic questions that a mobile ticketing partnership should address.

These are: Who will have the leading role in the mobile ticketing partnership network; Is the transport operator ready to invest in spite of uncertain business case projections; Are new mobile ticketing systems future proof or will they be overtaken by another innovation; Who will achieve which part of the overall value creation; and how can a transport operator reap operational benefits and upside potentials from adjacent services.

In today’s era of increasing mobility, multi-modal transport platforms are increasing in importance and passengers are expecting more convenient ticketing options. Airlines have already embraced mobile boarding passes and are now taking further steps towards NFC (Near-Field Communication) smartphone-enabled ticketing services. Railway and bus operators have also begun to introduce NFC-enabled, mobile ticketing services and are even moving towards digital multimodal mobility assistants (DMMAs). Recently, the London bus operator even went all the way to not accept cash anymore, only ticket payments via (NFC) cards.

Market forecasts continue to project rapid uptake of NFC mobile ticketing services. However for the breakthrough to happen, players from the transport, telecom and manufacturer industries need to partner. Only trusted partnerships can implement modern mobile ticketing solutions to benefit of the increasing number of travellers.
 
“Mobile ticketing services offer customer benefits such as faster ticket purchase and validation. That is why transport operators worldwide implement modern NFC mobile ticketing services in addition to established paper, smart card, 2D-barcode and other ticketing forms. Transport operators, telecom players and manufacturers need to establish partnerships and take well-founded decisions to achieve this ambition” states Karim Taga, global head of Arthur D. Little’s TIME practice.
 
“Airline and railway operators should grasp the opportunities new mobile ticketing services offer to provide increasing traveller numbers with a higher ease-of-use to manage their multi-modal journeys. They have the expertise to implement mobile ticketing services into already complex transport and ticketing landscapes.” adds Ralf Baron, global head of Arthur D. Little’s Travel and Transportation practice.

Related Content

  • Integrated corridor management aids multi-modal transport planning
    January 24, 2012
    Telvent’s Jorgen Pedersen and Tip Franklin discuss how integrated corridor management can create synergies within a multimodal transportation infrastructure, while promoting modal shift. The mantra ‘We cannot build ourselves out of congestion’ has long been stated and too often ignored. But with the economy in dire straits, funding deficits and pressure to reduce governmental spending, this is now being taken seriously by almost everyone who has an interest in the flow of traffic. By ‘everyone’ we include
    Read More
  • IntelliDrive, connectivity, safety, mobility and the environment?
    January 30, 2012
    Shelley Row, Director of the ITS Joint Program Office, US Department of Transportation, details the new five-year ITS Strategic Research Plan. Imagine a world where vehicles of all types can talk to each other in order to reduce or eliminate crashes, where vehicles can talk to traffic signals to eliminate unnecessary stops, where travellers can get accurate travel time information about all modes and route options, and where transportation managers have data which allows them to accurately assess multimodal
    Read More
  • Smarter mapping makes for more informed decisions
    December 2, 2016
    Following his keynote presentation at the 2016 ITS World Congress in Melbourne, ITS International caught up with Esri founder Jack Dangermond. It is getting close to half a century ago that Jack Dangermond and his wife Laura founded the Environmental Research Systems Institute – known today as Esri - of which he remains president.
    Read More
  • Modernising India's bus travel
    August 29, 2012
    Award-winning ITS initiatives are promising modernisation of bus travel as a key part of development plans for cities of the Indian state of Karnataka. The Indian state of Karnataka is poised to launch the next stage of a major rollout of ITS technology on its bus network following the August 2012 go-live of an award-winning passenger information system. The Karnataka State Road Transport Corporation (KSRTC), which is owned by the state government
    Read More

Highlighted Content