Report highlights benefits of mobile ticketing

The latest report from management consultants Arthur D. Little’s, Riding the Mobile Ticketing Wave, highlights the benefits of mobile ticketing technologies and outlines five strategic questions that a mobile ticketing partnership should address. These are: Who will have the leading role in the mobile ticketing partnership network; Is the transport operator ready to invest in spite of uncertain business case projections; Are new mobile ticketing systems future proof or will they be overtaken by another i
August 11, 2014 Read time: 2 mins

The latest report from management consultants Arthur D. Little’s, Riding the Mobile Ticketing Wave, highlights the benefits of mobile ticketing technologies and outlines five strategic questions that a mobile ticketing partnership should address.

These are: Who will have the leading role in the mobile ticketing partnership network; Is the transport operator ready to invest in spite of uncertain business case projections; Are new mobile ticketing systems future proof or will they be overtaken by another innovation; Who will achieve which part of the overall value creation; and how can a transport operator reap operational benefits and upside potentials from adjacent services.

In today’s era of increasing mobility, multi-modal transport platforms are increasing in importance and passengers are expecting more convenient ticketing options. Airlines have already embraced mobile boarding passes and are now taking further steps towards NFC (Near-Field Communication) smartphone-enabled ticketing services. Railway and bus operators have also begun to introduce NFC-enabled, mobile ticketing services and are even moving towards digital multimodal mobility assistants (DMMAs). Recently, the London bus operator even went all the way to not accept cash anymore, only ticket payments via (NFC) cards.

Market forecasts continue to project rapid uptake of NFC mobile ticketing services. However for the breakthrough to happen, players from the transport, telecom and manufacturer industries need to partner. Only trusted partnerships can implement modern mobile ticketing solutions to benefit of the increasing number of travellers.
 
“Mobile ticketing services offer customer benefits such as faster ticket purchase and validation. That is why transport operators worldwide implement modern NFC mobile ticketing services in addition to established paper, smart card, 2D-barcode and other ticketing forms. Transport operators, telecom players and manufacturers need to establish partnerships and take well-founded decisions to achieve this ambition” states Karim Taga, global head of Arthur D. Little’s TIME practice.
 
“Airline and railway operators should grasp the opportunities new mobile ticketing services offer to provide increasing traveller numbers with a higher ease-of-use to manage their multi-modal journeys. They have the expertise to implement mobile ticketing services into already complex transport and ticketing landscapes.” adds Ralf Baron, global head of Arthur D. Little’s Travel and Transportation practice.

Related Content

  • Cubic takes Umo to Cherriots
    September 14, 2022
    Transit system in Salem, Oregon, will use Cubic's payment platform
    Read More
  • Demand management schemes, is there a better way?
    January 31, 2012
    The European Commission is placing too much emphasis on the use of demand management, according to the FIA. Here, Wil Botman, Director-General of the FIA's European Bureau, explains why. Towards the end of last year, the European Bureau of the Fédération Internationale de l'Automobile (FIA) released a statement which criticised the European Commission's (EC's) approach to urban traffic congestion following the adoption of the Action Plan on Urban Mobility. In particular, the FIA voiced concerns over what it
    Read More
  • MaaS must be seamless and invisible - or forget it
    June 5, 2018
    MaaS experts from around the world converged on ITS International’s MaaS Market Atlanta conference to talk about how MaaS can be implemented in the US. Andrew Bardin Williams had a front row seat. Transportation experts from around the world gathered in the US earlier this month to discuss the future of Mobility as a Service (MaaS) and how it could be deployed in the US market. While most attendees at ITS International’s MaaS Market Atlanta conference were familiar with the MaaS concept, the US’s highly
    Read More
  • MaaSLab research assesses Londoners’ attitude to MaaS
    March 28, 2018
    As delegates head for our second MaaS Market Conference, Colin Sowman examines a new report looking at the potential impact of Mobility as a Service on London’s travellers and transport providers. In the run-up to ITS International’s MaaS Market (London) conference, a new independent report examining the travelling public’s appetite for Mobility as a Service (MaaS) has been published. Until now, there has been no real evidence base to evaluate the extent to which MaaS could change travel behaviour in
    Read More

Highlighted Content