Report highlights benefits of mobile ticketing

The latest report from management consultants Arthur D. Little’s, Riding the Mobile Ticketing Wave, highlights the benefits of mobile ticketing technologies and outlines five strategic questions that a mobile ticketing partnership should address. These are: Who will have the leading role in the mobile ticketing partnership network; Is the transport operator ready to invest in spite of uncertain business case projections; Are new mobile ticketing systems future proof or will they be overtaken by another i
August 11, 2014 Read time: 2 mins

The latest report from management consultants Arthur D. Little’s, Riding the Mobile Ticketing Wave, highlights the benefits of mobile ticketing technologies and outlines five strategic questions that a mobile ticketing partnership should address.

These are: Who will have the leading role in the mobile ticketing partnership network; Is the transport operator ready to invest in spite of uncertain business case projections; Are new mobile ticketing systems future proof or will they be overtaken by another innovation; Who will achieve which part of the overall value creation; and how can a transport operator reap operational benefits and upside potentials from adjacent services.

In today’s era of increasing mobility, multi-modal transport platforms are increasing in importance and passengers are expecting more convenient ticketing options. Airlines have already embraced mobile boarding passes and are now taking further steps towards NFC (Near-Field Communication) smartphone-enabled ticketing services. Railway and bus operators have also begun to introduce NFC-enabled, mobile ticketing services and are even moving towards digital multimodal mobility assistants (DMMAs). Recently, the London bus operator even went all the way to not accept cash anymore, only ticket payments via (NFC) cards.

Market forecasts continue to project rapid uptake of NFC mobile ticketing services. However for the breakthrough to happen, players from the transport, telecom and manufacturer industries need to partner. Only trusted partnerships can implement modern mobile ticketing solutions to benefit of the increasing number of travellers.
 
“Mobile ticketing services offer customer benefits such as faster ticket purchase and validation. That is why transport operators worldwide implement modern NFC mobile ticketing services in addition to established paper, smart card, 2D-barcode and other ticketing forms. Transport operators, telecom players and manufacturers need to establish partnerships and take well-founded decisions to achieve this ambition” states Karim Taga, global head of Arthur D. Little’s TIME practice.
 
“Airline and railway operators should grasp the opportunities new mobile ticketing services offer to provide increasing traveller numbers with a higher ease-of-use to manage their multi-modal journeys. They have the expertise to implement mobile ticketing services into already complex transport and ticketing landscapes.” adds Ralf Baron, global head of Arthur D. Little’s Travel and Transportation practice.

Related Content

  • MaaS Market London conference attracts global experts
    February 20, 2019
    A plethora of global mobility experts is heading for ITS International’s 2019 MaaS Market Conference, reflecting the increasing pace of Mobility as a Service deployment. Colin Sowman reports Mobility as a Service (MaaS) cannot exist without the digitisation of transport services - and digitisation is without doubt the biggest challenge the transport sector has ever faced. It will create more changes over the next five to 10 years than the transport sector has seen in the past 100 - and there will be winn
    Read More
  • Cooperative infrastructure systems waiting for the go ahead
    February 3, 2012
    Despite much research and technological promise, progress towards cooperative infrastructure system deployment is still slow. Here, Robert Cone and John Miles take a considered look at how and when it might come about. From a systems engineering viewpoint it looks logical and inevitable that vehicles should be communicating between themselves and with the road infrastructure. But seen from a business viewpoint the case is not proven.
    Read More
  • Women driving innovation in mobility
    March 9, 2022
    Transportation was built through the lens of men: that ecosystem needs to change
    Read More
  • MaaS transit does Dallas
    October 22, 2018
    What started five years ago as a mobile ticketing app is evolving towards a full MaaS offering for the US city of Dallas, Texas. Colin Sowman finds out why and how. When it was launched in September 2013, GoPass was the first multimodal, multi-agency transit fare payment app in the US. Introduced by the Dallas Area Rapid Transit (Dart), GoPass combines a mobile ticketing app with a trip planning function and it is also accepted by Trinity Railway Express, Trinity Metro and the Denton County Transportation
    Read More

Highlighted Content