PSA Peugeot Citroën takes a stake in car-sharing company

French car company PSA Peugeot Citroën has become a shareholder in peer-to-peer car-sharing start-up Koolicar, with an investment of US$10.6 million (€18 million), alongside investment fund MAIF Avenir, Koolicar's partner since 2010. Now active in around 40 French cities, with over 60,000 registered users, Koolicar started car-sharing operations back in 2012 and claims it offers unique and innovative technology for peer-to-peer car rental in Europe. Based on a connected box that can be fitted on any typ
April 12, 2016 Read time: 2 mins
French car company 1900 PSA Peugeot Citroën has become a shareholder in peer-to-peer car-sharing start-up Koolicar, with an investment of US$10.6 million (€18 million), alongside investment fund MAIF Avenir, Koolicar's partner since 2010.

Now active in around 40 French cities, with over 60,000 registered users, Koolicar started car-sharing operations back in 2012 and claims it offers unique and innovative technology for peer-to-peer car rental in Europe. Based on a connected box that can be fitted on any type of vehicle, enabling keyless transactions, calculation of mileage and lease duration, and geo-location, it makes car-sharing easy. Key advantages of the Koolicar service are its high quality, ease-of-use and range of user options as well as its responsive, customer-focused teams.

With PSA Peugeot Citroën and MAIF supporting its growth, the start-up will be able to step up its strategic growth plan and obtain the means to equip up to 30,000 cars with its technology. In addition, its team will also be expanded from 30 to 100 employees in Paris and Montreal, with new positions to be created in IT, marketing and customer service.

For more information on companies in this article

Related Content

  • A new beginning for travel information, based on users' needs
    February 3, 2012
    Despite its name, the EU's forthcoming SUNSET project could represent a new beginning for travel information services. Here, Susan Grant-Muller and Frances Hodgson from the Institute for Transport Studies at the University of Leeds detail a project which is intended to exert a greater influence on network users' travel habits
    Read More
  • P3s offer new options for public transit agencies
    March 28, 2018
    David Crawford welcomes new US guidance on public-private partnerships in the public transit sector. Public-private partnerships (P3s) are becoming increasingly favoured as a means of cost-effectively delivering much-needed public transit projects across the US. Previously, researched examples have tended to be on the large-scale while information on the potential for smaller, more localised schemes has been comparatively sparse. In a bid to fill that gap, the ‘Public Transportation Guidebook for Small
    Read More
  • Growth of contactless parking payment systems
    May 22, 2012
    Wave and pay credit and debit cards have arrived. In the parking sector, authorities and operators quick to accommodate new contactless payment technology are already benefitting We’re on the edge of a contactless revolution,” declares Parkeon’s parking director for the UK and Ireland Danny Hassett. Parkeon reports a groundswell of customers gravitating to contactless credit and debit card payment for parking, and the company is by no means alone in this. Use of ‘wave and pay’ technology is on the verge of
    Read More
  • How can your business plan for the worst?
    May 12, 2022
    Covid and extreme weather events have recently shown that disruption to our lives and daily routines can come suddenly, and on a staggering scale. Roger Leyland of ISN Solutions outlines what can be done to ensure continuity for agencies and businesses
    Read More

Highlighted Content