Not everyone will embrace MaaS, says Lisbon expert

Not everyone will adopt Mobility as a Service (MaaS) solutions, so we still need to have legacy ways for people to reach the transport system to satisfy everyone. This is one of the main messages at this week's ITS European Congress in Eindhoven, Netherlands. Vasco Mora, Lisbon's deputy mayor's advisor, said: “MaaS is great, and we need it, but we must not forget those that will not be included in whatever effort we make.” Volker Amann, CEO of consultancy company Avimo, told the audience that the p
June 6, 2019 Read time: 2 mins

Not everyone will adopt Mobility as a Service (8356 MaaS) solutions, so we still need to have legacy ways for people to reach the transport system to satisfy everyone.

This is one of the main messages at this week's ITS European Congress in Eindhoven, Netherlands.

Vasco Mora, Lisbon's deputy mayor's advisor, said: “MaaS is great, and we need it, but we must not forget those that will not be included in whatever effort we make.”

Volker Amann, CEO of consultancy company Avimo, told the audience that the public and private sector should work together but there are a lot of “pains of cooperating”.

In a session called Who Needs to Drive MaaS – Politics of Business, Amann recommended that both parties should focus on “concrete goals” and sign an agreement which includes governance rules.

“The focus should not be on clarifying every detail that could happen in the future, but they should focus on learning and improving together,” he continued. “This could be providing a wide variety of mobility offers that are supported and monetised by public authorities.”

According to Amann, Austria is focused on bringing MaaS to rural areas, a goal which will be difficult to achieve without the investment of billions of euros.

“My approach is to create a regional MaaS ecosystem that involves the most important players and add value outside of mobility. For instance, this could be car dealers that may want to implement a car-sharing solution,” Amann concluded.

Related Content

  • ITS European Congress 2020 to be hosted by Lisbon
    February 11, 2019
    ITS European Congress 2020 is to take place in Lisbon, bringing together international mobility stakeholders next year in the Portuguese capital. Organised by Ertico – ITS Europe, the Congress will be themed 'ITS - The Game Changer’ and is an opportunity to display Lisbon's latest achievements in the field of intelligent mobility services. The memorandum of understanding was signed by Ertico CEO Jacob Bangsgaard, Rui Camolino, president of ITS Portugal, and Miguel Gaspar, mobility councillor for Lisb
    Read More
  • CCAM innovation at ITS World Congress 2021
    September 27, 2021
    We live in an era of increasingly cooperative, connected and automated mobility (CCAM) but there’s still a huge way to go - visitors to ITS World Congress in Hamburg will be able to see projects, innovations and real-life solutions showcased in the city
    Read More
  • London conference hears EC calls for input on MaaS
    February 22, 2018
    “Tell us what you need the European Commission to do to help Mobility as a Service (MaaS), and I promise I will do my best to fix it,” was the call from Paivi Wood, policy officer in the EC’s DG Move to delegates to ITS International’s second MaaS Market Conference. Several delegates identified a lack of co-operation by bus, train, taxi and other transit companies as the biggest hurdle to implementing MaaS in many parts of Europe and while pledging to act where she could, Wood said such legislation would b
    Read More
  • MaaSLab research assesses Londoners’ attitude to MaaS
    March 28, 2018
    As delegates head for our second MaaS Market Conference, Colin Sowman examines a new report looking at the potential impact of Mobility as a Service on London’s travellers and transport providers. In the run-up to ITS International’s MaaS Market (London) conference, a new independent report examining the travelling public’s appetite for Mobility as a Service (MaaS) has been published. Until now, there has been no real evidence base to evaluate the extent to which MaaS could change travel behaviour in
    Read More

Highlighted Content