Not everyone will embrace MaaS, says Lisbon expert

Not everyone will adopt Mobility as a Service (MaaS) solutions, so we still need to have legacy ways for people to reach the transport system to satisfy everyone. This is one of the main messages at this week's ITS European Congress in Eindhoven, Netherlands. Vasco Mora, Lisbon's deputy mayor's advisor, said: “MaaS is great, and we need it, but we must not forget those that will not be included in whatever effort we make.” Volker Amann, CEO of consultancy company Avimo, told the audience that the p
June 6, 2019 Read time: 2 mins

Not everyone will adopt Mobility as a Service (8356 MaaS) solutions, so we still need to have legacy ways for people to reach the transport system to satisfy everyone.

This is one of the main messages at this week's ITS European Congress in Eindhoven, Netherlands.

Vasco Mora, Lisbon's deputy mayor's advisor, said: “MaaS is great, and we need it, but we must not forget those that will not be included in whatever effort we make.”

Volker Amann, CEO of consultancy company Avimo, told the audience that the public and private sector should work together but there are a lot of “pains of cooperating”.

In a session called Who Needs to Drive MaaS – Politics of Business, Amann recommended that both parties should focus on “concrete goals” and sign an agreement which includes governance rules.

“The focus should not be on clarifying every detail that could happen in the future, but they should focus on learning and improving together,” he continued. “This could be providing a wide variety of mobility offers that are supported and monetised by public authorities.”

According to Amann, Austria is focused on bringing MaaS to rural areas, a goal which will be difficult to achieve without the investment of billions of euros.

“My approach is to create a regional MaaS ecosystem that involves the most important players and add value outside of mobility. For instance, this could be car dealers that may want to implement a car-sharing solution,” Amann concluded.

Related Content

  • Marc Williams, Texas DoT: 'We need to end this streak of daily death'
    April 26, 2023
    Texas DoT’s road safety campaign #EndTheStreakTX is part of a plan to reduce traffic deaths to zero in the Lone Star State by 2050. The agency’s executive director Marc Williams explains why it’s needed…
    Read More
  • How ITS can help world out of lockdown
    June 2, 2020
    Ticketing, reallocation of street space, transport’s place in urban ecosystems – it's all up for grabs as we emerge from pandemic
    Read More
  • Include ITS in policy decisions from the start, not as an afterthought
    February 1, 2012
    DG TREN's Fotis Karamitsos, on why the European Commission's new ITS Action Plan is looking to the past for future direction. The European Commission's (EC's) new Action Plan for the Deployment of Intelligent Transport Systems in Europe, which was announced as 2008 drew to a close, intends that transport and travel become 'cleaner; more efficient, including energy efficient; and safer and more secure'. At first sight, that wording might be interpreted as marking a significant policy shift within Europe, wit
    Read More
  • IBTTA: ‘The only way to keep up is to stay ahead’
    March 4, 2019
    The focus of the IBTTA’s Annual Technology Summit is changing. The tolling organisation’s Bill Cramer explains why this is good news for ITS professionals looking to embrace new technologies For a decade or more, the technology summits hosted by the International Bridge, Tunnel and Turnpike Association (IBTTA) have helped drive the tolling industry’s embrace of the systems, services and breakthrough concepts that are building a 21st century transportation sector. Now, the summit itself is adjusting its
    Read More

Highlighted Content