Not everyone will embrace MaaS, says Lisbon expert

Not everyone will adopt Mobility as a Service (MaaS) solutions, so we still need to have legacy ways for people to reach the transport system to satisfy everyone. This is one of the main messages at this week's ITS European Congress in Eindhoven, Netherlands. Vasco Mora, Lisbon's deputy mayor's advisor, said: “MaaS is great, and we need it, but we must not forget those that will not be included in whatever effort we make.” Volker Amann, CEO of consultancy company Avimo, told the audience that the p
June 6, 2019 Read time: 2 mins

Not everyone will adopt Mobility as a Service (8356 MaaS) solutions, so we still need to have legacy ways for people to reach the transport system to satisfy everyone.

This is one of the main messages at this week's ITS European Congress in Eindhoven, Netherlands.

Vasco Mora, Lisbon's deputy mayor's advisor, said: “MaaS is great, and we need it, but we must not forget those that will not be included in whatever effort we make.”

Volker Amann, CEO of consultancy company Avimo, told the audience that the public and private sector should work together but there are a lot of “pains of cooperating”.

In a session called Who Needs to Drive MaaS – Politics of Business, Amann recommended that both parties should focus on “concrete goals” and sign an agreement which includes governance rules.

“The focus should not be on clarifying every detail that could happen in the future, but they should focus on learning and improving together,” he continued. “This could be providing a wide variety of mobility offers that are supported and monetised by public authorities.”

According to Amann, Austria is focused on bringing MaaS to rural areas, a goal which will be difficult to achieve without the investment of billions of euros.

“My approach is to create a regional MaaS ecosystem that involves the most important players and add value outside of mobility. For instance, this could be car dealers that may want to implement a car-sharing solution,” Amann concluded.

Related Content

  • MaaS is at the ‘baby steps’ stage – but needs to get up and running soon
    April 16, 2018
    Data sharing between organisations remains a potential problem for Mobility as a Service projects, attendees at February's MaaS Market conference in London were told. Alan Dron listens in on the presentations.
    Read More
  • Authorities look to MaaS for new solutions and cost savings
    July 18, 2017
    The structure of society and the way in which our cities work will be completely transformed by Mobility as a Service (MaaS), Finland’s minister of transport and communications Anne Berner, told ITS International’s recent MaaS Market conference 2017 in London. In her keynote address, Berner told a packed audience of more than 200 ITS professionals that MaaS has the potential to help governments around the world meet their big city targets such as the rate of employment, the environment, the efficient use of
    Read More
  • Atlanta ponders Mobility as a Service for seamless transit
    June 29, 2018
    Drivers in Atlanta spent 70 hours in peak-time traffic jams last year. As the MaaS Market conference moves to the US’s fourth most congested city, we ask how Mobility as a Service can help. Colin Sowman winds down his window to listen. It is not by accident that ITS International’s first MaaS Market conference outside London is being hosted in Atlanta. The event is being supported by Georgia State Road & Tollway Authority and the City of Atlanta – and again not without a reason as metro Atlanta is looking
    Read More
  • Technology and finance shapes up to make MaaS happen
    June 7, 2017
    The technology and finance aspects needed for Mobility as a Service (MaaS) to become widely adopted are taking shape as Geoff Hadwick and Colin Sowman hear. Sampo Hietanen, CEO of MaaS Global and ‘father’ of MaaS, started his address to ITS International’s recent MaaS Market conference in London by saying: “All of the problems that can be solved by a company or group of companies have already been solved, and now we are left with the big ones such as housing, transport and health. He called MaaS the “Netfli
    Read More

Highlighted Content