Nissan to lead human driving style AV project in the UK

Nissan’s European Technical Centre will lead a 30-month Autonomous Vehicle trial on UK country roads, high speed roundabouts, A-Roads and motorways with live traffic and different environmental conditions. Called the HumanDrive project, it will also emulate a natural human driving style with the intention of providing an enhanced experience for its occupants. The artificial driver model that controls perception and decision making will pilot the vehicle, and will be developed using artificial intelligence
February 2, 2018 Read time: 2 mins

838 Nissan’s European Technical Centre will lead a 30-month Autonomous Vehicle trial on UK country roads, high speed roundabouts, A-Roads and motorways with live traffic and different environmental conditions. Called the HumanDrive project, it will also emulate a natural human driving style with the intention of providing an enhanced experience for its occupants.

The artificial driver model that controls perception and decision making will pilot the vehicle, and will be developed using artificial intelligence technologies. The system will be subjected to testing using a range of facilities including, simulation, hardware in the loop, private test track and small sections of public roads before its full deployment.

HumanDrie is subsidized by the government’s £100m ($142m) intelligent mobility fund, which is administered by the Centre for Connected and Autonomous Vehicles and delivered by Innovate UK. It is also partly funded by industry.

In addition, the study will draw on the expertise from a range of organisations such as Hitachi and Transport Systems Catapult as well as Cranfield University, University of Leeds, Horiba Mira, Atkins, Aimsum, Sbd Automotive and Highways England.

Greg Clark, business and energy secretary, said: “Low carbon and self-driving vehicles are the future and they are going to drive forward a global revolution in mobility. This revolution has the potential to be worth £52bn [$73bn] to our economy by 2035 and the opportunity to be at the forefront of this change is one we cannot afford to miss.

“Through our Industrial Strategy and the Automotive Sector Deal investment in the development of driverless technology we are committed to working with industry to seize these opportunities. Trailblazing projects like the HumanDrive project will play a vital role helping us deliver on that ambition, with UK businesses and research institutions working with partners from around the world on the disruptive technologies and services of the future.”

For more information on companies in this article

Related Content

  • Advanced in-vehicle user interface - future developments
    February 1, 2012
    Dave McNamara and Craig Simonds, Autotechinsider LLC, look at human-machine interface development out to 2015. The US auto industry is going through the worst crisis it has faced since the Great Depression. But it has embraced technologies that will produce the best-possible driving experience for the public. Ford was the first OEM to announce in-car internet radio and SYNC, its signature-branded User Interface (UI), is held up as the shining example of change embracement.
    Read More
  • ITS America 2023: a stellar event beckons
    April 18, 2023
    A view from ITS America Events organisers at RX Global on what is shaping up to be an unmissable stellar event
    Read More
  • Jenoptik acquires leading UK enforcement technology company
    November 17, 2014
    Jenoptik has acquired a 92 per cent share in UK company Vysionics, in a deal which reflects the strategy of the Group to invest specifically in global growth markets. The deal will enable Jenoptik, whose section control technology is already used successfully in Austria, Switzerland and Kuwait, to leverage Vysionics’ expertise in automatic number plate recognition (ANPR) and section control for international markets. In the UK, where section control is also widely used on construction sites in order to p
    Read More
  • Trends in automotive technology
    March 14, 2012
    Continental has become a leading player in vehicle technology and telematics. The firm’s executive board chairman Elmar Degenhart describes to Jason Barnes Continental’s views on the ‘megatrends’ of the automotive industry Strategic moves to diversify Continental’s business from rubber-related products began in the late 1990s with the acquisition of ITT Teves and its brake business. This brought on board know-how relating to the then new electronic stability control (ESC) systems which today form an import
    Read More

Highlighted Content