New research says anti-drunk driving campaigns should include pedestrians, cyclists

State Highway Safety Offices and their partners should broaden their anti-drunk driving campaigns to encourage cyclists and pedestrians to consider safer transportation alternatives after heavy drinking. The US Insurance Institute for Highway Safety (IIHS) has reported that the ratios of fatally injured alcohol-impaired bicyclists and pedestrians has not fallen as dramatically as the proportion of impaired motor vehicle drivers killed and this remains a significant problem. In fact more than one-third o
April 13, 2017 Read time: 2 mins
State Highway Safety Offices and their partners should broaden their anti-drunk driving campaigns to encourage cyclists and pedestrians to consider safer transportation alternatives after heavy drinking.

The US Insurance Institute for Highway Safety (IIHS) has reported that the ratios of fatally injured alcohol-impaired bicyclists and pedestrians has not fallen as dramatically as the proportion of impaired motor vehicle drivers killed and this remains a significant problem. In fact more than one-third of pedestrians and one-fifth of bicyclists killed in crashes in 2014 were legally drunk.

Alcohol impairment can lead to unsafe behaviour by bicyclists and pedestrians, as well as drivers. We agree with IIHS's recommendations to curtail over-serving alcohol and to support more ride-sharing options. These strategies could complement the range of proven countermeasures to decrease risks for pedestrians and bicyclists and prevent deaths across the board for all road users. We also concur with IIHS that further research is needed to evaluate the effectiveness of efforts to reduce alcohol-impairment among bicyclists and pedestrians.

This IIHS research finding comes on the heels of GHSA's annual pedestrian safety report, which projects an unprecedented 11 per cent increase in pedestrian fatalities in 2016, further illustrating the need to recalibrate our traffic safety efforts to better protect all road users.

Related Content

  • Bespoke ITS is helping to reduced collisions on America’s rural roads
    October 22, 2014
    David Crawford cherrypicks conference and award highlights Almost 30% of all US citizens live in rural areas or very small communities, and 34 of the 50 states exceed this level in their own populations, with the proportions rising as high as 85%. And although rural routes carry only 35% of all traffic, the accidents that occur on them account for some 54% of all US road traffic accident deaths.
    Read More
  • US speed limit increases ‘cause 33,000 deaths in 20 years’
    April 14, 2016
    A new Insurance Institute for Highway Safety (IIHS) study, which looked at the impact of speed limit increases in 41 states over a 20-year period starting in 1993, shows that increases in speed limits over two decades have cost 33,000 lives in the US In 2013 alone. The increases resulted in 1,900 additional deaths, essentially cancelling out the number of lives saved by frontal airbags that year. "Although fatality rates fell during the study period, they would have been much lower if not for states' dec
    Read More
  • EU urged to green-light revised cross-border enforcement proposal
    October 9, 2014
    Road safety campaigners and European traffic police have welcomed the agreement by EU transport ministers to back a change to rules on cross-border enforcement of traffic offences such as speeding. This comes on the heels of an Institute of Advanced Motorists report that 23,295 overseas drivers have escaped UK speeding penalties since January 2014. The European Commission published a revised cross-border enforcement law in July in response to a European Court of Justice ruling in May that said the exi
    Read More
  • IAM RoadSmart calls for joined up thinking on road safety
    October 12, 2016
    Action is needed from across government departments to reverse the trend of flat-lining road deaths, according to new research from UK road safety charity IAM RoadSmart, which says reducing these deaths would in turn offer a large saving to the public purse. The new report, Evaluating the costs of incidents from the public sector perspective, is the first attempt to update the formula for death and injury cost figures since the 1990s. It is also the first time anyone has highlighted the costs to the publ
    Read More

Highlighted Content