Skip to main content

New research says anti-drunk driving campaigns should include pedestrians, cyclists

State Highway Safety Offices and their partners should broaden their anti-drunk driving campaigns to encourage cyclists and pedestrians to consider safer transportation alternatives after heavy drinking. The US Insurance Institute for Highway Safety (IIHS) has reported that the ratios of fatally injured alcohol-impaired bicyclists and pedestrians has not fallen as dramatically as the proportion of impaired motor vehicle drivers killed and this remains a significant problem. In fact more than one-third o
April 13, 2017 Read time: 2 mins
State Highway Safety Offices and their partners should broaden their anti-drunk driving campaigns to encourage cyclists and pedestrians to consider safer transportation alternatives after heavy drinking.

The US Insurance Institute for Highway Safety (IIHS) has reported that the ratios of fatally injured alcohol-impaired bicyclists and pedestrians has not fallen as dramatically as the proportion of impaired motor vehicle drivers killed and this remains a significant problem. In fact more than one-third of pedestrians and one-fifth of bicyclists killed in crashes in 2014 were legally drunk.

Alcohol impairment can lead to unsafe behaviour by bicyclists and pedestrians, as well as drivers. We agree with IIHS's recommendations to curtail over-serving alcohol and to support more ride-sharing options. These strategies could complement the range of proven countermeasures to decrease risks for pedestrians and bicyclists and prevent deaths across the board for all road users. We also concur with IIHS that further research is needed to evaluate the effectiveness of efforts to reduce alcohol-impairment among bicyclists and pedestrians.

This IIHS research finding comes on the heels of GHSA's annual pedestrian safety report, which projects an unprecedented 11 per cent increase in pedestrian fatalities in 2016, further illustrating the need to recalibrate our traffic safety efforts to better protect all road users.

Related Content

  • TRW showcases driver assist systems
    June 5, 2014
    TRW Automotive demonstrated its driver assist systems (DAS) and outlined expected trends in sensor technologies during the company's recent bi-annual Ride and Drive event at the Hockenheimring in Germany. According to Andrew Whydell, TRW Electronics’ director of product planning, DAS has and will continue to be a focal point for the automotive industry as governments and industry bodies strive to reduce road fatalities worldwide. For example, the European New Car Assessment Program (EuroNCAP) and the Ins
  • Columbian capital launches new drink driving campaign
    October 5, 2016
    Officials in Bogotá, Colombia have initiated a strong mass media campaign aimed at reducing drink driving, a frequent cause of road crashes in the Colombian capital. With support from Vital Strategies and the Bloomberg Philanthropies Initiative for Global Road Safety (BIGRS), the city’s campaign will remind motorists of the great danger, both to themselves and others, caused by drink driving. Last year, 447 road crashes occurred in Bogotá, an increase from 427 in 2014, mainly due to drink driving. So f
  • Put ‘people, not cars' first in transport systems, says UN Environment chief
    October 21, 2016
    Lack of investment in safe walking and cycling infrastructure not only contributes to the deaths of millions of people in traffic accidents on unsafe roads and poorly designed roadways, but also overlooks a great opportunity to boost the fight against climate change, according to a new UN Environment report. In Global Outlook on Walking and Cycling, the UN Environment Programme (UNEP) claims that greater investment in such infrastructure could help save millions of lives and reduce emissions of global w
  • ATS study claims distracted red-light running is on the rise
    April 22, 2016
    Analysis released during National Distracted Driving Awareness Month by American Traffic Solutions (ATS), Distracted on Red, showcases the dangers of distracted driving behaviour and impact on red-light running. ATS sampled data from 67 intersections with red-light safety cameras across the United States over a three-month period. Distractions were coded into several categories, including cell phone use, looking away, eyes closed, smoking, eating/drinking, reading and applying make-up. ATS data showed distr