Skip to main content

New research says anti-drunk driving campaigns should include pedestrians, cyclists

State Highway Safety Offices and their partners should broaden their anti-drunk driving campaigns to encourage cyclists and pedestrians to consider safer transportation alternatives after heavy drinking. The US Insurance Institute for Highway Safety (IIHS) has reported that the ratios of fatally injured alcohol-impaired bicyclists and pedestrians has not fallen as dramatically as the proportion of impaired motor vehicle drivers killed and this remains a significant problem. In fact more than one-third o
April 13, 2017 Read time: 2 mins
State Highway Safety Offices and their partners should broaden their anti-drunk driving campaigns to encourage cyclists and pedestrians to consider safer transportation alternatives after heavy drinking.

The US Insurance Institute for Highway Safety (IIHS) has reported that the ratios of fatally injured alcohol-impaired bicyclists and pedestrians has not fallen as dramatically as the proportion of impaired motor vehicle drivers killed and this remains a significant problem. In fact more than one-third of pedestrians and one-fifth of bicyclists killed in crashes in 2014 were legally drunk.

Alcohol impairment can lead to unsafe behaviour by bicyclists and pedestrians, as well as drivers. We agree with IIHS's recommendations to curtail over-serving alcohol and to support more ride-sharing options. These strategies could complement the range of proven countermeasures to decrease risks for pedestrians and bicyclists and prevent deaths across the board for all road users. We also concur with IIHS that further research is needed to evaluate the effectiveness of efforts to reduce alcohol-impairment among bicyclists and pedestrians.

This IIHS research finding comes on the heels of GHSA's annual pedestrian safety report, which projects an unprecedented 11 per cent increase in pedestrian fatalities in 2016, further illustrating the need to recalibrate our traffic safety efforts to better protect all road users.

Related Content

  • February 20, 2015
    Groups seek electronic collision alert devices on big trucks
    The US Advocates for Highway and Auto Safety, the Truck Safety Coalition, the Center for Auto Safety and Road Safe America have filed a petition with the National Highway Traffic Safety Administration (NHTSA) requesting that the agency initiate rulemaking to require forward collision avoidance and mitigation braking (F-CAM) systems on all new large trucks and buses with a gross vehicle weight rating (GVWR) of 10,000 pounds or more. F-CAM technology uses radar and sensors to first alert the driver and then t
  • July 17, 2015
    APA supports automated work zone speed enforcement
    A trade association representing the highway construction industry strongly supports automated enforcement of speed limits in work zones and Maryland's experience with a similarly designed program has had very good results, the association head has told a joint Pennsylvania House and Senate committee. According to PennDOT, 24 people were killed in work-zone crashes in 2014, eight more than in 2013. Additionally, there were 1,841 crashes in work zones last year, a slight decrease from the 1,851 crashes
  • March 11, 2016
    The FIA’s formula for future mobility
    The FIA’s Region I president Thierry Willemarck tells Colin Sowman about his organisation’s campaigning work for the rights of road users and mobility for all. The Fédération Internationale de l’Automobile may be best known as the FIA and the governing body for world motor sport - particularly Formula 1 - but its influence spreads far wider than the racetrack. The organisation was founded in 1904 with a remit to safeguard the rights and promote the interests of motorists and motor sport across the world. No
  • May 24, 2022
    AVs need extreme training, says research
    AVs will be safer if they are given 'one-in-a-million' collision risk scenarios to learn from