Skip to main content

New research says anti-drunk driving campaigns should include pedestrians, cyclists

State Highway Safety Offices and their partners should broaden their anti-drunk driving campaigns to encourage cyclists and pedestrians to consider safer transportation alternatives after heavy drinking. The US Insurance Institute for Highway Safety (IIHS) has reported that the ratios of fatally injured alcohol-impaired bicyclists and pedestrians has not fallen as dramatically as the proportion of impaired motor vehicle drivers killed and this remains a significant problem. In fact more than one-third o
April 13, 2017 Read time: 2 mins
State Highway Safety Offices and their partners should broaden their anti-drunk driving campaigns to encourage cyclists and pedestrians to consider safer transportation alternatives after heavy drinking.

The US Insurance Institute for Highway Safety (IIHS) has reported that the ratios of fatally injured alcohol-impaired bicyclists and pedestrians has not fallen as dramatically as the proportion of impaired motor vehicle drivers killed and this remains a significant problem. In fact more than one-third of pedestrians and one-fifth of bicyclists killed in crashes in 2014 were legally drunk.

Alcohol impairment can lead to unsafe behaviour by bicyclists and pedestrians, as well as drivers. We agree with IIHS's recommendations to curtail over-serving alcohol and to support more ride-sharing options. These strategies could complement the range of proven countermeasures to decrease risks for pedestrians and bicyclists and prevent deaths across the board for all road users. We also concur with IIHS that further research is needed to evaluate the effectiveness of efforts to reduce alcohol-impairment among bicyclists and pedestrians.

This IIHS research finding comes on the heels of GHSA's annual pedestrian safety report, which projects an unprecedented 11 per cent increase in pedestrian fatalities in 2016, further illustrating the need to recalibrate our traffic safety efforts to better protect all road users.

Related Content

  • November 11, 2015
    CRASH Predicts ‘unpredictable’ in traffic incidents
    Road crashes are not as random as they may appear and analysing data can reveal patterns that can help various authorities target their resources more accurately. David Crawford reports. Figures from the US National Highway Traffic Safety Administration (NHTSA) show that in 2013 there were 32,719 people killed on American roads and 2.31 million injured. While these form part of an overall 25% drop over the decade from 2004, US Transportation Secretary Anthony Foxx continues to stress that reaching the procl
  • August 5, 2014
    NHTSA looking at alcohol detection technology
    Speaking at a Management Briefing Seminar at the Traverse City Conference in Michigan, US, Nat Beuse, associate administrator for vehicle safety research at the US National Highway Traffic Safety Administration (NHTSA) said alcohol detection technology is one of several his agency is studying to lower traffic fatalities.
  • October 1, 2015
    IAM calls for more visible policing as speeding offences rise
    Figures obtained by the Institute of Advanced Motorists (IAM) show that, over the last decade, speeding is still the biggest motoring-related offence where the defendant is found guilty in court. The numbers of those found guilty have risen sharply in the past 12 months – from 115,935 to 148,426, an increase of 28 per cent, the highest number since 2005. The 2014 figures were two per cent greater than 2004. The next highest offence where defendants were found guilty was vehicle insurance-related crime
  • March 5, 2015
    New vehicle technologies ‘could help reduce fatalities on European motorways’
    New safety technologies could play a major role in reducing the numbers killed on European motorways, according to the European Transport Safety Council (ETSC), in a new report published today. The new analysis of developments in motorway safety shows that, despite recent progress, around 1,900 were killed on motorways in the EU in 2013. The report cites figures from several countries showing that up to 60 per cent of those killed in motorway collisions were not wearing a seatbelt. It calls on the EU to req