Skip to main content

New research says anti-drunk driving campaigns should include pedestrians, cyclists

State Highway Safety Offices and their partners should broaden their anti-drunk driving campaigns to encourage cyclists and pedestrians to consider safer transportation alternatives after heavy drinking. The US Insurance Institute for Highway Safety (IIHS) has reported that the ratios of fatally injured alcohol-impaired bicyclists and pedestrians has not fallen as dramatically as the proportion of impaired motor vehicle drivers killed and this remains a significant problem. In fact more than one-third o
April 13, 2017 Read time: 2 mins
State Highway Safety Offices and their partners should broaden their anti-drunk driving campaigns to encourage cyclists and pedestrians to consider safer transportation alternatives after heavy drinking.

The US Insurance Institute for Highway Safety (IIHS) has reported that the ratios of fatally injured alcohol-impaired bicyclists and pedestrians has not fallen as dramatically as the proportion of impaired motor vehicle drivers killed and this remains a significant problem. In fact more than one-third of pedestrians and one-fifth of bicyclists killed in crashes in 2014 were legally drunk.

Alcohol impairment can lead to unsafe behaviour by bicyclists and pedestrians, as well as drivers. We agree with IIHS's recommendations to curtail over-serving alcohol and to support more ride-sharing options. These strategies could complement the range of proven countermeasures to decrease risks for pedestrians and bicyclists and prevent deaths across the board for all road users. We also concur with IIHS that further research is needed to evaluate the effectiveness of efforts to reduce alcohol-impairment among bicyclists and pedestrians.

This IIHS research finding comes on the heels of GHSA's annual pedestrian safety report, which projects an unprecedented 11 per cent increase in pedestrian fatalities in 2016, further illustrating the need to recalibrate our traffic safety efforts to better protect all road users.

Related Content

  • April 25, 2012
    China aims to boost road safety with drink driving crackdown
    The authorities in China claim that tough new laws against drink driving are already having a major benefit for road safety, according to the official news agency Xinhua. The latest official statistics reveal a sharp drop in road accidents caused by drink driving over a recent long holiday weekend. The newly amended law imposes harsher punishments on drunk drivers, with police also taking a tough line on enforcement.
  • November 20, 2018
    Interactive map reveals the UK’s riskiest roads
    The A254 between the junction with A28 in Margate and the junction with the A255 near Ramsgate is the UK’s riskiest road, according to an interactive Dangerous Road Map. There were 26 fatal and serious crashes per billion vehicle kilometres on this road, say motor insurer Ageas and the Road Safety Foundation (RSF). Both organisations are now calling on an immediate investment from the UK government of £75 million, and the same amount annually for five years thereafter to improve the country’s riskiest
  • October 26, 2017
    Section speed enforcements gains global converts
    As the benefits of section speed enforcement are becoming clearer, the technology is gaining converts worldwide. Colin Sowman reports. America’s National Transportation Safety Board (NTSB) is calling for urgent action from both road authorities and the federal government to combat speeding which has been identified as one of the most common factors in motor vehicle crashes in the United States. This new call follows the publication of a safety study which found that between 2005 through 2014, 31% of all
  • July 22, 2014
    THINK! launches radio motor cycle safety campaign
    A THINK! radio campaign has been launched to encourage drivers to take longer to look for motorcyclists after figures revealed that 30 bikers are killed or injured every day at junctions, Road Safety minister Robert Goodwill has announced. The ‘Didn’t See’ campaign will run for four weeks on national radio with the aim of reducing the number of motorcyclist and driver collisions on our roads. Research for THINK! has shown that drivers believe the majority of motorcycle accidents happen because of bike