Skip to main content

New research says anti-drunk driving campaigns should include pedestrians, cyclists

State Highway Safety Offices and their partners should broaden their anti-drunk driving campaigns to encourage cyclists and pedestrians to consider safer transportation alternatives after heavy drinking. The US Insurance Institute for Highway Safety (IIHS) has reported that the ratios of fatally injured alcohol-impaired bicyclists and pedestrians has not fallen as dramatically as the proportion of impaired motor vehicle drivers killed and this remains a significant problem. In fact more than one-third o
April 13, 2017 Read time: 2 mins
State Highway Safety Offices and their partners should broaden their anti-drunk driving campaigns to encourage cyclists and pedestrians to consider safer transportation alternatives after heavy drinking.

The US Insurance Institute for Highway Safety (IIHS) has reported that the ratios of fatally injured alcohol-impaired bicyclists and pedestrians has not fallen as dramatically as the proportion of impaired motor vehicle drivers killed and this remains a significant problem. In fact more than one-third of pedestrians and one-fifth of bicyclists killed in crashes in 2014 were legally drunk.

Alcohol impairment can lead to unsafe behaviour by bicyclists and pedestrians, as well as drivers. We agree with IIHS's recommendations to curtail over-serving alcohol and to support more ride-sharing options. These strategies could complement the range of proven countermeasures to decrease risks for pedestrians and bicyclists and prevent deaths across the board for all road users. We also concur with IIHS that further research is needed to evaluate the effectiveness of efforts to reduce alcohol-impairment among bicyclists and pedestrians.

This IIHS research finding comes on the heels of GHSA's annual pedestrian safety report, which projects an unprecedented 11 per cent increase in pedestrian fatalities in 2016, further illustrating the need to recalibrate our traffic safety efforts to better protect all road users.

Related Content

  • UK ‘headed for gridlock’ as new record car use revealed
    May 20, 2016
    UK Road safety charity Brake is concerned by worrying new figures showing car traffic reached a new peak in 2015, with overall traffic increasing by almost 19 per cent since 1995. According to UK government statistics, the number of vehicle miles travelled grew by 1.1 per cent in 2015, to 247.7 billion, slightly higher than the previous peak in 2007. Van traffic has continued to grow more quickly than any other vehicle type, rising 4.2 per cent from 2014 levels. Lorry traffic saw the largest year-on-year
  • Acusensus cameras find more than 800 drivers using phones in five-week trial
    November 21, 2024
    There were also 2,300 incidents of not wearing a seat belt
  • Motorcycle Safety Action Plan for London
    March 21, 2014
    The Mayor of London and Transport for London (TfL) have published the capital's first Motorcycle Safety Action Plan designed to directly reduce the number of collisions involving motorcyclists and scooter riders. One of TfL’s top priorities is to reduce by 40 per cent the number of people killed or seriously injured (KSI) on London’s roads by 2020. Recently, the Mayor and TfL published six commitments which, working with a range of partners, are guiding a range of work to deliver this. In particular, ac
  • IAM responds to report on decrease in UK road casualties
    November 5, 2015
    The UK Institute of Advanced Motorists has responded to the Department for Transport report, Reported Road Casualties in Great Britain: quarterly provisional estimates Q2 2015, which claims that there were 1,700 road deaths in the year ending June 2015, down by two per cent compared with the year ending June 2014. Neil Greig, IAM director of policy and research said: “It is indeed good news to see that in spite of an increase in volume of traffic by 2.3 per cent that the numbers of casualties has falle