New mobility service for Hamburg

MOIA, the mobility arm of the Volkswagen Group (VW), and Hamburger Hochbahn (Hochbahn) are jointly working on the development of a new and environmentally-friendly mobility service for Hamburg, Germany.
June 16, 2017 Read time: 2 mins

MOIA, the mobility arm of the Volkswagen Group (VW), and Hamburger Hochbahn (Hochbahn) are jointly working on the development of a new and environmentally-friendly mobility service for Hamburg, Germany.

As part of this project, an on-demand electric shuttle service is set to go into operation in 2018 to supplement the public transport network and provide an attractive alternative to travelling by car and add a mobility solution to the current range of car-sharing vehicles and rental bikes that can be booked online.

MOIA is currently developing a vehicle for up to six passengers that will be powered only by electricity and completely emission-free. The aim is to roll out the service with around 200 electric shuttle vehicles in Hamburg in 2018 following a successful test run. A further expansion of the fleet is planned for 2019. Following its introduction in Hamburg, MOIA plans to launch the service in other cities.

Passengers will be able to book the service via the app on their smartphone by entering their location and destination. The MOIA shuttle will then fulfil the journey requests of passengers who are travelling in a similar direction. An algorithm will combine these requests, plan the route and calculate the journey duration and arrival times for each individual passenger.

The new service will be fully financed by MOIA and use the company’s own vehicles and drivers.  The project is the result of a strategic partnership that the Free and Hanseatic City of Hamburg entered into with the Volkswagen Group of last year. The two partners will work on innovative solutions for three years in order to make the city’s traffic cleaner, safer and more efficient, with the aim of making Hamburg a model city for urban mobility concepts.

Related Content

  • Cut freight deliveries – improve Southampton’s air quality
    November 23, 2018
    Taking the pressure off cities’ road networks can have a beneficial effect on the environment. David Crawford looks at a new economic model which seeks to quantify the societal effect of freight traffic in Southampton, one of the UK’s five most polluted cities Cuts of 60% or more in volumes of freight deliveries are being predicted - along with badly-needed improvements in air quality - from a load consolidation scheme currently being introduced in the UK port city of Southampton. The forecasts are based o
    Read More
  • Getting there step by step - mobile phone navigation service for older people
    October 15, 2015
    Finland’s VTT Technical Research Centre has developed a mobile phone-based navigation service which guides older users to the right address, even when lost in a strange town. The result of a European project, the service helps older people to use public transport, assisting them along the entire route. This intuitive navigation service differs from standard public transport applications by offering continuous guidance during the journey, walking directions to stops and destinations, and timetable and rea
    Read More
  • Detection analysis technology successfully predicts traffic flows
    February 3, 2012
    David Crawford investigates new detection analysis technology from IBM. Locations on both the East and West Coasts of the US are scheduled for early deployments of IBM's new Traffic Prediction Tool (TPT) statistical analysis model for the fine-time resolution and near-term prediction of road flow conditions. Developed by IBM's Watson Research Laboratories, TPT is designed to analyse data from the the key detection indicators - average vehicle volumes and speeds passing a location in a given time interval -
    Read More
  • ITS needs to talk the talk as well as walk the walk
    March 24, 2014
    The US automated enforcement market is in rude health as the number of systems and applications continues to grow and broaden. Jason Barnes reports. Blessed and cursed – arguably, in equal measure – with a constitution which stresses the right to self-expression and determination, the US has had a harder journey than most to the more widespread use of automated traffic enforcement systems. In some cases, opposition to the concept has been extreme – including the murder of a roadside civil enforcement offici
    Read More

Highlighted Content