New mobility service for Hamburg

MOIA, the mobility arm of the Volkswagen Group (VW), and Hamburger Hochbahn (Hochbahn) are jointly working on the development of a new and environmentally-friendly mobility service for Hamburg, Germany.
June 16, 2017 Read time: 2 mins

MOIA, the mobility arm of the Volkswagen Group (VW), and Hamburger Hochbahn (Hochbahn) are jointly working on the development of a new and environmentally-friendly mobility service for Hamburg, Germany.

As part of this project, an on-demand electric shuttle service is set to go into operation in 2018 to supplement the public transport network and provide an attractive alternative to travelling by car and add a mobility solution to the current range of car-sharing vehicles and rental bikes that can be booked online.

MOIA is currently developing a vehicle for up to six passengers that will be powered only by electricity and completely emission-free. The aim is to roll out the service with around 200 electric shuttle vehicles in Hamburg in 2018 following a successful test run. A further expansion of the fleet is planned for 2019. Following its introduction in Hamburg, MOIA plans to launch the service in other cities.

Passengers will be able to book the service via the app on their smartphone by entering their location and destination. The MOIA shuttle will then fulfil the journey requests of passengers who are travelling in a similar direction. An algorithm will combine these requests, plan the route and calculate the journey duration and arrival times for each individual passenger.

The new service will be fully financed by MOIA and use the company’s own vehicles and drivers.  The project is the result of a strategic partnership that the Free and Hanseatic City of Hamburg entered into with the Volkswagen Group of last year. The two partners will work on innovative solutions for three years in order to make the city’s traffic cleaner, safer and more efficient, with the aim of making Hamburg a model city for urban mobility concepts.

Related Content

  • Qualcomm: How Connected Driving Will Reduce Emissions in the EU
    September 14, 2023
    In an era marked by climate change and an urgent need for greener mobility solutions, the advent of connected driving has emerged as a promising frontier in the realm of transportation.
    Read More
  • ITS asset management matters
    April 26, 2013
    Maintenance of on-road ITS kit needs to become more sophisticated; while new technologies can deliver better road maintenance. David Crawford investigates both sides of the issue "Good information is key to effective ITS asset maintenance,” says Ian Routledge of the Ian Routledge Consultancy (IRC), whose Imtrac (Information Management for TRAffic Control) system is poised for European expansion. Developed as an ‘intelligent filing cabinet’ for storing information about on-road equipment, the online database
    Read More
  • Multimodal simulation helps to improve the airport experience
    December 15, 2022
    The vision of the IMHOTEP project is a multimodal European transport system, where different modes of travel are seamlessly integrated to give passengers a great door-to-gate and gate-to-door experience. Marcel Sala, scientific researcher at Aimsun, explains how this works at airports
    Read More
  • Open-source journey planning - the way forward?
    January 23, 2012
    Peter Bell, managing director of journey planning provider Trapeze Group, ponders the business models which will underpin future travel information services from a UK perspective Traditionally, journey planning websites for public transport in the UK (for example, Transport Direct, the Traveline regions or National Rail Enquiries) have been provided by the transport operators keen to increase ridership and revenues, or by public bodies who hope to encourage a modal switch to public transport by making it e
    Read More

Highlighted Content